Chobani vs Minor Figures:Which is searched more?
In September 2026, Chobani had more branded searches than Minor Figures among oat milk brands worldwide. Chobani was estimated to have 301K branded searches compared to Minor Figures’ 10.3K, and held a 43.8% Share of Search versus Minor Figures’ 1.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Chobani or Minor Figures?
Compare the oat milk brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Chobani, Minor Figures. The figures are in the table below the chart.
View monthly share of search table
| Month | Chobani | Oatly | Alpro | So Good | Califia Farms | Minor Figures |
|---|---|---|---|---|---|---|
| Oct 2025 | 47% | 21.1% | 17.2% | 9.6% | 3.9% | 1.3% |
| Nov 2025 | 39% | 26.1% | 17.4% | 11.9% | 3.9% | 1.6% |
| Dec 2025 | 37.9% | 25.5% | 17.1% | 14.1% | 4.1% | 1.3% |
| Jan 2026 | 37.2% | 24.9% | 20.4% | 11.4% | 4.6% | 1.5% |
| Feb 2026 | 38.4% | 25.8% | 21.1% | 9.6% | 3.9% | 1.3% |
| Mar 2026 | 35.4% | 28.9% | 19.4% | 10.8% | 4% | 1.5% |
| Apr 2026 | 37.5% | 25.1% | 20.6% | 11.5% | 3.8% | 1.6% |
| May 2026 | 37.6% | 25.2% | 20.6% | 11.5% | 3.5% | 1.6% |
| Jun 2026 | 39.2% | 26.3% | 17.5% | 12.1% | 3.6% | 1.3% |
| Jul 2026 | 34.4% | 28.2% | 18.8% | 13% | 4.2% | 1.5% |
| Aug 2026 | 44% | 24.1% | 16.1% | 11% | 3.6% | 1.2% |
| Sep 2026 | 43.8% | 24% | 16% | 11% | 3.6% | 1.5% |
How has the Chobani and Minor Figures comparison changed over the last 12 months?
3 findings
- Chobani was ahead of Minor Figures in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chobani’s estimated Share of Search among oat milk brands worldwide moved from 47% to 43.8%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, Minor Figures’ estimated Share of Search among oat milk brands worldwide moved from 1.3% to 1.5%, and its estimated monthly branded searches held steady at 10.3K.
How did search popularity change for oat milk brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Chobani worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.
Other head-to-heads among oat milk brands
How each brand is measured
Brandwave collects information about searches that people make online using Chobani’s and Minor Figures’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chobani
1 branded search term
- chobani
Minor Figures
2 branded search terms
- minor figures
- minor figures oat
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