How popular isChobani in search?
In September 2026, there were an estimated 301K branded searches for Chobani worldwide which is down 18.2% over the last 12 months. Chobani holds 43.8% estimated Share of Search among oat milk brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Chobani43.8%
Oatly24%Alpro16%
So Good11%
Califia Farms3.6%
Minor Figures1.5%
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Which oat milk brands compete with Chobani?
Share of Search by month for Chobani, Oatly, Alpro, So Good, Califia Farms. The figures are in the table below the chart.
View monthly share of search table
| Month | Chobani | Oatly | Alpro | So Good | Califia Farms | Minor Figures |
|---|---|---|---|---|---|---|
| Oct 2025 | 47% | 21.1% | 17.2% | 9.6% | 3.9% | 1.3% |
| Nov 2025 | 39% | 26.1% | 17.4% | 11.9% | 3.9% | 1.6% |
| Dec 2025 | 37.9% | 25.5% | 17.1% | 14.1% | 4.1% | 1.3% |
| Jan 2026 | 37.2% | 24.9% | 20.4% | 11.4% | 4.6% | 1.5% |
| Feb 2026 | 38.4% | 25.8% | 21.1% | 9.6% | 3.9% | 1.3% |
| Mar 2026 | 35.4% | 28.9% | 19.4% | 10.8% | 4% | 1.5% |
| Apr 2026 | 37.5% | 25.1% | 20.6% | 11.5% | 3.8% | 1.6% |
| May 2026 | 37.6% | 25.2% | 20.6% | 11.5% | 3.5% | 1.6% |
| Jun 2026 | 39.2% | 26.3% | 17.5% | 12.1% | 3.6% | 1.3% |
| Jul 2026 | 34.4% | 28.2% | 18.8% | 13% | 4.2% | 1.5% |
| Aug 2026 | 44% | 24.1% | 16.1% | 11% | 3.6% | 1.2% |
| Sep 2026 | 43.8% | 24% | 16% | 11% | 3.6% | 1.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.8% | 301K | 0% | -0.1 points | |
| 2, held 2nd | 24% | 165K | 0% | -0.1 points | |
| 3, held 3rd | 16% | 110K | 0% | 0 points | |
| 4, held 4th | 11% | 75.6K | 0% | 0 points | |
| 5, held 5th | 3.6% | 24.7K | 0% | 0 points | |
| 6, held 6th | 1.5% | 10.3K | +21.2% | +0.3 points |
1.
Chobani43.8%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share -0.1 points.
2.
Oatly24%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.
16%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share 0 points.
4.
So Good11%
Held 4th. 75.6K estimated branded searches, 0% vs prior month. Share 0 points.
3.6%
Held 5th. 24.7K estimated branded searches, 0% vs prior month. Share 0 points.
1.5%
Held 6th. 10.3K estimated branded searches, +21.2% vs prior month. Share +0.3 points.
Compare search popularity between Chobani and its closest rivals
Every comparison with Chobani
8 comparisons
How has branded search demand for Chobani changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Chobani worldwide fell from 368K to 301K.
- Across the 12 months ending September 2026, Chobani’s estimated Share of Search among oat milk brands worldwide decreased from 47% to 43.8%.
- Across the 12 months ending September 2026, Chobani’s estimated Share of Search among oat milk brands worldwide peaked at 47% in October 2025 and was lowest at 34.4% in July 2026.
How did search popularity change for oat milk brands worldwide in September 2026?
3 changes
Estimated monthly branded searches for Alpro worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
Estimated monthly branded searches for Califia Farms worldwide fell 18.2% over 12 measured months, from 30.2K to 24.7K in September 2026.
Estimated monthly branded searches for Chobani worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.
Where does Chobani compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Oat milk brands | 1st of 6 | 43.8% | Shown above |
| Yoghurt brands | 1st of 4 | 61.8% | Show ranking |
How is Chobani measured?
Brandwave collects information about searches that people make online using Chobani’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- chobani
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