Brandwave

How popular isOatly in search?

In September 2026, there were an estimated 165K branded searches for Oatly worldwide which held steady over the last 12 months. Oatly holds 0.43% estimated Share of Search among oat milk brands worldwide and is ranked 4th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Starbucks78.8%
  2. Tesco19.4%
  3. Chobani0.78%
  4. Oatly0.43%
  5. Alpro0.29%
  6. So Good0.2%
  7. Califia Farms0.06%
  8. Minor Figures0.03%
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Which oat milk brands compete with Oatly?

Oatly against oat milk brands worldwide, by month

Share of Search by month for Starbucks, Tesco, Oatly. The figures are in the table below the chart.

View monthly share of search table
MonthStarbucksTescoChobaniOatlyAlproSo GoodCalifia FarmsMinor Figures
Oct 202584.6%13.9%0.68%0.31%0.25%0.14%0.06%0.02%
Nov 202585.1%14%0.38%0.25%0.17%0.12%0.04%0.02%
Dec 202582.7%16.5%0.3%0.2%0.13%0.11%0.03%0.01%
Jan 202682%16.5%0.54%0.36%0.3%0.17%0.07%0.02%
Feb 202681.8%16.5%0.66%0.44%0.36%0.17%0.07%0.02%
Mar 202678.8%19.4%0.64%0.52%0.35%0.2%0.07%0.03%
Apr 202678.9%19.4%0.64%0.43%0.35%0.2%0.06%0.03%
May 202678.9%19.4%0.64%0.43%0.35%0.2%0.06%0.03%
Jun 202681.8%16.5%0.66%0.44%0.3%0.2%0.06%0.02%
Jul 202679%19.4%0.52%0.43%0.29%0.2%0.06%0.02%
Aug 202678.8%19.4%0.78%0.43%0.29%0.2%0.06%0.02%
Sep 202678.8%19.4%0.78%0.43%0.29%0.2%0.06%0.03%

  1. 1.Starbucks

    78.8%

    Held 1st. 30.4M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Tesco

    19.4%

    Held 2nd. 7.5M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Chobani

    0.78%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Oatly

    0.43%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Alpro

    0.29%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.So Good

    0.2%

    Held 6th. 75.6K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Califia Farms

    0.06%

    Held 7th. 24.7K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Minor Figures

    0.03%

    Held 8th. 10.3K estimated branded searches, +21.2% vs prior month. Share 0 points.

Compare search popularity between Oatly and its closest rivals

Every comparison with Oatly

How has branded search demand for Oatly changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Oatly worldwide held steady at 165K.
  • Across the 12 months ending September 2026, Oatly’s estimated Share of Search among oat milk brands worldwide held steady, from 0.31% to 0.43%.

How did search popularity change for oat milk brands worldwide in September 2026?

  1. Starbucks’ estimated Share of Search among oat milk brands worldwide has lost ground for 3 months in a row, from 81.8% to 78.8% in September 2026.

  2. Estimated monthly branded searches for Alpro worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  3. Estimated monthly branded searches for Califia Farms worldwide fell 18.2% over 12 measured months, from 30.2K to 24.7K in September 2026.

  4. Estimated monthly branded searches for Chobani worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

Where does Oatly compete?

Oatly is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Oat milk brands4th of 80.43%Shown above
Cream Cheese brands4th of 81.5%Show ranking
Plant milk brands1st of 640.4%Show ranking
Milk brands1st of 642.1%Show ranking

How is Oatly measured?

Brandwave collects information about searches that people make online using Oatly’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • oatly

Do you work for Oatly? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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