Oatly vs So Good:Which is more popular by branded search?
In August 2026, Oatly had more branded searches than So Good among plant milk brands worldwide. Oatly was estimated to have 165K branded searches compared to So Good’s 1.6K, and held a 77.6% Share of Search versus So Good’s 0.75%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Oatly or So Good?
Compare the plant milk brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oatly, So Good. The figures are in the table below the chart.
View monthly share of search table
| Month | Oatly | Almond Breeze | Vitasoy | Califia Farms | So Good |
|---|---|---|---|---|---|
| Oct 2025 | 78.1% | 7% | 8.6% | 5.7% | 0.62% |
| Nov 2025 | 78.9% | 7.1% | 8.7% | 4.7% | 0.62% |
| Dec 2025 | 78.1% | 7% | 8.6% | 5.7% | 0.58% |
| Jan 2026 | 76.9% | 8.4% | 8.4% | 5.6% | 0.61% |
| Feb 2026 | 80.3% | 7.2% | 7.2% | 4.8% | 0.49% |
| Mar 2026 | 82% | 6% | 7.4% | 4% | 0.53% |
| Apr 2026 | 78.9% | 7.1% | 8.7% | 4.7% | 0.62% |
| May 2026 | 78.8% | 7.1% | 8.6% | 4.7% | 0.76% |
| Jun 2026 | 79.4% | 7.1% | 8.7% | 3.9% | 0.91% |
| Jul 2026 | 78.7% | 7.1% | 8.6% | 4.7% | 0.91% |
| Aug 2026 | 77.6% | 8.5% | 8.5% | 4.7% | 0.75% |
| Sep 2026 | — | — | — | — | — |
How has the Oatly and So Good comparison changed over the last 12 months?
3 findings
- Oatly was ahead of So Good in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Oatly’s estimated Share of Search among plant milk brands worldwide moved from 78.1% to 77.6%, and its estimated monthly branded searches held steady at 165K.
- Across the 11 months ending August 2026, So Good’s estimated Share of Search among plant milk brands worldwide moved from 0.62% to 0.75%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
How did search popularity change for plant milk brands worldwide in August 2026?
2 changes
In August 2026, Oatly lost estimated Share of Search among plant milk brands worldwide, from 78.7% to 77.6%.
Estimated monthly branded searches for So Good worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Oatly’s and So Good’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.