Califia Farms vs Oatly:Which is more popular by branded search?
In August 2026, Oatly had more branded searches than Califia Farms among plant milk brands worldwide. Oatly was estimated to have 165K branded searches compared to Califia Farms’ 9.9K, and held a 77.6% Share of Search versus Califia Farms’ 4.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Califia Farms or Oatly?
Compare the plant milk brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oatly, Califia Farms. The figures are in the table below the chart.
View monthly share of search table
| Month | Oatly | Almond Breeze | Vitasoy | Califia Farms | So Good |
|---|---|---|---|---|---|
| Oct 2025 | 78.1% | 7% | 8.6% | 5.7% | 0.62% |
| Nov 2025 | 78.9% | 7.1% | 8.7% | 4.7% | 0.62% |
| Dec 2025 | 78.1% | 7% | 8.6% | 5.7% | 0.58% |
| Jan 2026 | 76.9% | 8.4% | 8.4% | 5.6% | 0.61% |
| Feb 2026 | 80.3% | 7.2% | 7.2% | 4.8% | 0.49% |
| Mar 2026 | 82% | 6% | 7.4% | 4% | 0.53% |
| Apr 2026 | 78.9% | 7.1% | 8.7% | 4.7% | 0.62% |
| May 2026 | 78.8% | 7.1% | 8.6% | 4.7% | 0.76% |
| Jun 2026 | 79.4% | 7.1% | 8.7% | 3.9% | 0.91% |
| Jul 2026 | 78.7% | 7.1% | 8.6% | 4.7% | 0.91% |
| Aug 2026 | 77.6% | 8.5% | 8.5% | 4.7% | 0.75% |
| Sep 2026 | — | — | — | — | — |
How has the Califia Farms and Oatly comparison changed over the last 12 months?
3 findings
- Oatly was ahead of Califia Farms in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Califia Farms’ estimated Share of Search among plant milk brands worldwide moved from 5.7% to 4.7%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 11 months ending August 2026, Oatly’s estimated Share of Search among plant milk brands worldwide moved from 78.1% to 77.6%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for plant milk brands worldwide in August 2026?
2 changes
In August 2026, Oatly lost estimated Share of Search among plant milk brands worldwide, from 78.7% to 77.6%.
Estimated monthly branded searches for Califia Farms worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Califia Farms’ and Oatly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Califia Farms
1 branded search term
- califia
Oatly
1 branded search term
- oatly
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