Oatly vs Tesco:Which is searched more?
In September 2026, Tesco had more branded searches than Oatly among oat milk brands worldwide. Tesco was estimated to have 7.5M branded searches compared to Oatly’s 165K, and held a 19.4% Share of Search versus Oatly’s 0.43%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Oatly or Tesco?
Compare the oat milk brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tesco, Oatly. The figures are in the table below the chart.
View monthly share of search table
| Month | Starbucks | Tesco | Chobani | Oatly | Alpro | So Good | Califia Farms | Minor Figures |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 84.6% | 13.9% | 0.68% | 0.31% | 0.25% | 0.14% | 0.06% | 0.02% |
| Nov 2025 | 85.1% | 14% | 0.38% | 0.25% | 0.17% | 0.12% | 0.04% | 0.02% |
| Dec 2025 | 82.7% | 16.5% | 0.3% | 0.2% | 0.13% | 0.11% | 0.03% | 0.01% |
| Jan 2026 | 82% | 16.5% | 0.54% | 0.36% | 0.3% | 0.17% | 0.07% | 0.02% |
| Feb 2026 | 81.8% | 16.5% | 0.66% | 0.44% | 0.36% | 0.17% | 0.07% | 0.02% |
| Mar 2026 | 78.8% | 19.4% | 0.64% | 0.52% | 0.35% | 0.2% | 0.07% | 0.03% |
| Apr 2026 | 78.9% | 19.4% | 0.64% | 0.43% | 0.35% | 0.2% | 0.06% | 0.03% |
| May 2026 | 78.9% | 19.4% | 0.64% | 0.43% | 0.35% | 0.2% | 0.06% | 0.03% |
| Jun 2026 | 81.8% | 16.5% | 0.66% | 0.44% | 0.3% | 0.2% | 0.06% | 0.02% |
| Jul 2026 | 79% | 19.4% | 0.52% | 0.43% | 0.29% | 0.2% | 0.06% | 0.02% |
| Aug 2026 | 78.8% | 19.4% | 0.78% | 0.43% | 0.29% | 0.2% | 0.06% | 0.02% |
| Sep 2026 | 78.8% | 19.4% | 0.78% | 0.43% | 0.29% | 0.2% | 0.06% | 0.03% |
How has the Oatly and Tesco comparison changed over the last 12 months?
3 findings
- Tesco was ahead of Oatly in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Oatly’s estimated Share of Search among oat milk brands worldwide moved from 0.31% to 0.43%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, Tesco’s estimated Share of Search among oat milk brands worldwide moved from 13.9% to 19.4%, and its estimated monthly branded searches held steady at 7.5M.
How did search popularity change for oat milk brands worldwide in September 2026?
0 changes
Neither Oatly nor Tesco moved beyond provider rounding among oat milk brands in September 2026.
Other head-to-heads among oat milk brands
How each brand is measured
Brandwave collects information about searches that people make online using Oatly’s and Tesco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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