Brandwave

How popular isAlpro in search?

In September 2026, there were an estimated 110K branded searches for Alpro worldwide which is down 18.5% over the last 12 months. Alpro holds 17.9% estimated Share of Search among almond milk brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Blue Diamond63.4%
  2. Alpro17.9%
  3. So Good12.3%
  4. Califia Farms4%
  5. Almond Breeze2.4%
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Which almond milk brands compete with Alpro?

Alpro against almond milk brands worldwide, by month

Share of Search by month for Blue Diamond, Alpro, So Good, Califia Farms, Almond Breeze. The figures are in the table below the chart.

View monthly share of search table
MonthBlue DiamondAlproSo GoodCalifia FarmsAlmond Breeze
Oct 202555.9%23.3%13%5.2%2.6%
Nov 202559%20.1%13.7%4.5%2.7%
Dec 202566.2%15.3%12.7%3.7%2.1%
Jan 202660.4%20.7%11.5%4.6%2.8%
Feb 202662.3%21.6%9.8%3.9%2.4%
Mar 202660.7%21%11.7%4.4%2.3%
Apr 202656.4%23.6%13.1%4.3%2.6%
May 202661.1%21.1%11.8%3.6%2.3%
Jun 202663.3%18%12.4%3.8%2.4%
Jul 202663.4%17.9%12.3%4%2.4%
Aug 202663.1%17.8%12.2%4%2.9%
Sep 202663.4%17.9%12.3%4%2.4%

  1. 1.Blue Diamond

    63.4%

    Held 1st. 390K estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Alpro

    17.9%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.So Good

    12.3%

    Held 3rd. 75.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Califia Farms

    4%

    Held 4th. 24.7K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Almond Breeze

    2.4%

    Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

Compare search popularity between Alpro and its closest rivals

Every comparison with Alpro

How has branded search demand for Alpro changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Alpro worldwide fell from 135K to 110K.
  • Across the 12 months ending September 2026, Alpro’s estimated Share of Search among almond milk brands worldwide decreased from 23.3% to 17.9%.
  • Across the 12 months ending September 2026, Alpro’s estimated Share of Search among almond milk brands worldwide peaked at 23.6% in April 2026 and was lowest at 15.3% in December 2025.

How did search popularity change for almond milk brands worldwide in September 2026?

  1. In September 2026, Almond Breeze lost estimated Share of Search among almond milk brands worldwide, from 2.9% to 2.4%.

  2. Estimated monthly branded searches for Blue Diamond worldwide rose 20.7% over 12 measured months, from 323K to 390K in September 2026.

  3. Estimated monthly branded searches for Alpro worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  4. Estimated monthly branded searches for Califia Farms worldwide fell 18.2% over 12 measured months, from 30.2K to 24.7K in September 2026.

Where does Alpro compete?

Alpro is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Oat milk brands3rd of 616%Show ranking
Almond milk brands2nd of 517.9%Shown above
Plant milk brands2nd of 626.9%Show ranking
Milk brands2nd of 628.1%Show ranking

How is Alpro measured?

Brandwave collects information about searches that people make online using Alpro’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • alpro

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How the Brand Demand Index is measured

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