Brandwave

Coffee mate vs Oatly:Which is more popular?

In October 2026, Coffee mate had more branded searches than Oatly among coffee creamer brands worldwide. Coffee mate had about 165,000 branded searches, while Oatly had 3,600. Coffee mate made up 39% of all coffee creamer brand searches we track, and Oatly accounted for 0.85%. When we asked ChatGPT and Google AI Overviews about coffee creamer brands, Coffee mate appeared in three of the five answers and Oatly in one. Coffee mate was mentioned before Oatly in every answer that named either.

Among coffee creamer brands worldwide in October 2026

Who do people search for more?

Coffee mate, about 46 searches for every 1 for Oatly

Coffee mate 165K searchesOatly 3.6K searches

Who does AI mention more?

Coffee mate, mentioned in 3 of 5 answers, Oatly in 1

Coffee mate in 3 of 5Oatly in 1 of 5

Who does AI recommend more?

Coffee mate, named ahead of Oatly in 2 of 2 answers

Coffee mate first in 2Oatly never first

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Top coffee creamer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Coffee mate was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Oatly was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Coffee mate was listed before Oatly in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chobani1st
  2. International Delight2nd
  3. Coffee mate3rd
  4. Califia Farms4th
  5. nutpods5th
  6. Natural Bliss6th
  7. Silk7th
  8. Oatly8th
  9. Starbucks–
  10. Laird Superfood–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chobani4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Califia Farms4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coffee mate3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • International Delight3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • nutpods3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Natural Bliss2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Silk2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oatly1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Starbucks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Laird Superfood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coffee creamer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Coffee mate or Oatly more popular in search?

This chart shows how often people search Google for Coffee mate and Oatly by name. Each line represents a brand's share of searches for all ten coffee creamer brands we track, month by month, from English-language searches worldwide.

Coffee mate and Oatly among coffee creamer brands worldwide, by month

Share of searches by month for Coffee mate, Oatly. The figures are in the table below the chart.

View monthly share of searches table
MonthCoffee mateChobaniStarbucksInternational DelightnutpodsNatural BlissSilkLaird SuperfoodCalifia FarmsOatly
Nov 202538.8%26%9.5%10.6%7.1%1.3%2.8%2.3%0.83%0.69%
Dec 202539.2%26.3%7.9%10.7%7.8%1.6%2.9%2.3%0.7%0.7%
Jan 202631.9%31.9%6.4%11.3%8.6%1.9%2.9%3.5%0.85%0.69%
Feb 202638.8%26%6.4%9.9%8.5%2.3%2.8%3.5%0.83%0.83%
Mar 202637.8%25.3%6.2%10.3%8.3%5.1%2.8%2.8%0.81%0.67%
Apr 202637.7%25.4%6.2%10.4%8.3%4.2%2.8%3.4%0.82%0.82%
May 202641%27.5%5.5%9.2%6%3%2.5%3.7%0.73%0.88%
Jun 202637.1%30.6%6.1%10.2%6.7%2.2%2.7%2.7%0.81%0.81%
Jul 202637.9%30.8%6.2%9.6%6.2%3.4%2.3%2.3%0.67%0.67%
Aug 202634.1%27.8%6.9%15.8%6.1%3.1%2%2.5%0.91%0.73%
Sep 202635.1%35.1%7%8.5%7%2.1%2.1%1.7%0.75%0.62%
Oct 202639%31.9%7.8%7.1%5.8%2.3%2.3%1.9%0.85%0.85%

Oatly sells other things too, so only its searches that name this product count here, like “oatly creamer”.

How has branded search for Coffee mate and Oatly changed worldwide over the last 12 months?

3 findings
  • Coffee mate was ahead of Oatly in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Coffee mate’s share of searches among coffee creamer brands worldwide moved from 38.8% to 39%, and its estimated monthly branded searches moved from 135K to 165K.
  • Across the 12 months ending October 2026, Oatly’s share of searches among coffee creamer brands worldwide moved from 0.69% to 0.85%, and its estimated monthly branded searches moved from 2.4K to 3.6K.

How did search popularity change for coffee creamer brands worldwide in October 2026?

2 changes

  1. In October 2026, Coffee mate overtook Chobani to become the leader among coffee creamer brands worldwide, with 39% of the searches.

  2. Estimated monthly branded searches for Oatly worldwide rose 50% over 12 measured months, from 2.4K to 3.6K in October 2026.

How are Coffee mate’s and Oatly’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Coffee mate’s and Oatly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Coffee mate

1 branded search term

  • coffee mate

Oatly

1 branded search term

  • oatly creamer

How the Brand Demand Index is measured

Other head-to-heads among coffee creamer brands

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