Laird Superfood vs Oatly:Which is more popular?
In October 2026, Laird Superfood had more branded searches than Oatly among coffee creamer brands worldwide. Laird Superfood had about 8,100 branded searches, while Oatly had 3,600. Laird Superfood made up 1.9% of all coffee creamer brand searches we track, and Oatly accounted for 0.85%. When we asked ChatGPT and Google AI Overviews about coffee creamer brands, Oatly appeared in one of the five answers and Laird Superfood in none.
Who do people search for more?
Laird Superfood, about 2 searches for every 1 for Oatly
Who does AI mention more?
Oatly, mentioned in 1 of 5 answers, Laird Superfood in 0
Follow Laird Superfood vs Oatly and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top coffee creamer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Oatly was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Laird Superfood did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Chobani4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Califia Farms4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Coffee mate3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
International Delight3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
nutpods3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Natural Bliss2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Silk2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Oatly1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Starbucks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Laird Superfood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee creamer brands
5 answers
Asked ChatGPT
“Which coffee creamer should I buy?”
Asked ChatGPT
“What are the best coffee creamer brands?”
Asked ChatGPT
“What's the best dairy-free coffee creamer?”
Searched Google, AI Overview
“coffee creamer”
Searched Google, AI Overview
“best coffee creamer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Laird Superfood or Oatly more popular in search?
This chart shows how often people search Google for Laird Superfood and Oatly by name. Each line represents a brand's share of searches for all ten coffee creamer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Laird Superfood, Oatly. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coffee mate | Chobani | Starbucks | International Delight | nutpods | Natural Bliss | Silk | Laird Superfood | Califia Farms | Oatly |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 38.8% | 26% | 9.5% | 10.6% | 7.1% | 1.3% | 2.8% | 2.3% | 0.83% | 0.69% |
| Dec 2025 | 39.2% | 26.3% | 7.9% | 10.7% | 7.8% | 1.6% | 2.9% | 2.3% | 0.7% | 0.7% |
| Jan 2026 | 31.9% | 31.9% | 6.4% | 11.3% | 8.6% | 1.9% | 2.9% | 3.5% | 0.85% | 0.69% |
| Feb 2026 | 38.8% | 26% | 6.4% | 9.9% | 8.5% | 2.3% | 2.8% | 3.5% | 0.83% | 0.83% |
| Mar 2026 | 37.8% | 25.3% | 6.2% | 10.3% | 8.3% | 5.1% | 2.8% | 2.8% | 0.81% | 0.67% |
| Apr 2026 | 37.7% | 25.4% | 6.2% | 10.4% | 8.3% | 4.2% | 2.8% | 3.4% | 0.82% | 0.82% |
| May 2026 | 41% | 27.5% | 5.5% | 9.2% | 6% | 3% | 2.5% | 3.7% | 0.73% | 0.88% |
| Jun 2026 | 37.1% | 30.6% | 6.1% | 10.2% | 6.7% | 2.2% | 2.7% | 2.7% | 0.81% | 0.81% |
| Jul 2026 | 37.9% | 30.8% | 6.2% | 9.6% | 6.2% | 3.4% | 2.3% | 2.3% | 0.67% | 0.67% |
| Aug 2026 | 34.1% | 27.8% | 6.9% | 15.8% | 6.1% | 3.1% | 2% | 2.5% | 0.91% | 0.73% |
| Sep 2026 | 35.1% | 35.1% | 7% | 8.5% | 7% | 2.1% | 2.1% | 1.7% | 0.75% | 0.62% |
| Oct 2026 | 39% | 31.9% | 7.8% | 7.1% | 5.8% | 2.3% | 2.3% | 1.9% | 0.85% | 0.85% |
Laird Superfood and Oatly sell other things too, so only their searches that name this product count here, like “laird superfood creamer”.
How has branded search for Laird Superfood and Oatly changed worldwide over the last 12 months?
3 findings
- Laird Superfood was ahead of Oatly in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Laird Superfood’s share of searches among coffee creamer brands worldwide moved from 2.3% to 1.9%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 12 months ending October 2026, Oatly’s share of searches among coffee creamer brands worldwide moved from 0.69% to 0.85%, and its estimated monthly branded searches moved from 2.4K to 3.6K.
How did search popularity change for coffee creamer brands worldwide in October 2026?
1 change
Estimated monthly branded searches for Oatly worldwide rose 50% over 12 measured months, from 2.4K to 3.6K in October 2026.
How are Laird Superfood’s and Oatly’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Laird Superfood’s and Oatly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Laird Superfood
1 branded search term
- laird superfood creamer
Oatly
1 branded search term
- oatly creamer
Other head-to-heads among coffee creamer brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.