Ken's vs Newman's Own:Which is searched more?
In August 2026, Newman's Own had more branded searches than Ken's among salad dressings worldwide. Newman's Own was estimated to have 22.2K branded searches compared to Ken's’ 6K, and held a 4.2% Share of Search versus Ken's’ 1.1%. These are worldwide searches for English-language branded terms.
Follow Ken's vs Newman's Own and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Ken's or Newman's Own?
Compare the salad dressings shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Newman's Own, Ken's. The figures are in the table below the chart.
View monthly share of search table
| Month | Newman's Own | Ken's |
|---|---|---|
| Oct 2025 | 3.5% | 1.4% |
| Nov 2025 | 2.7% | 1.1% |
| Dec 2025 | 2.7% | 1.1% |
| Jan 2026 | 3.4% | 1.4% |
| Feb 2026 | 4.3% | 1.4% |
| Mar 2026 | 3.5% | 1.4% |
| Apr 2026 | 3.7% | 1.5% |
| May 2026 | 3.7% | 1.5% |
| Jun 2026 | 3.7% | 1.5% |
| Jul 2026 | 4.4% | 1.4% |
| Aug 2026 | 4.2% | 1.1% |
| Sep 2026 | — | — |
How has the Ken's and Newman's Own comparison changed over the last 12 months?
3 findings
- Newman's Own was ahead of Ken's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ken's’ estimated Share of Search among salad dressings worldwide moved from 1.4% to 1.1%, and its estimated monthly branded searches moved from 7.3K to 6K.
- Across the 11 months ending August 2026, Newman's Own’s estimated Share of Search among salad dressings worldwide moved from 3.5% to 4.2%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
How did search popularity change for salad dressings worldwide in August 2026?
2 changes
In August 2026, Newman's Own rose from 5th to 4th among salad dressings worldwide.
Estimated monthly branded searches for Ken's worldwide fell 18.2% over 11 measured months, from 7.3K to 6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ken's’ and Newman's Own’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ken's
2 branded search terms
- ken s
- kens dressing
Newman's Own
1 branded search term
- newmans own
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.