Bertolli vs Dolmio:Which is more popular?
In October 2026, Dolmio had more branded searches than Bertolli among pasta sauce brands worldwide. Dolmio had about 12,100 branded searches, while Bertolli had 6,200. Dolmio made up 1.9% of all pasta sauce brand searches we track, and Bertolli accounted for 0.96%. When we asked ChatGPT and Google AI Overviews about pasta sauce brands, Bertolli appeared in four of the five answers and Dolmio in none.
Who do people search for more?
Dolmio, about 2 searches for every 1 for Bertolli
Who does AI mention more?
Bertolli, mentioned in 4 of 5 answers, Dolmio in 0
Who does AI recommend more?
Bertolli, the only one of the two named
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Top pasta sauce brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bertolli was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dolmio did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rao's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Bertolli4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Classico3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Barilla1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Newman's Own1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Dolmio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Del Monte0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hunt's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Leggo's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Five Brothers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pasta sauce brands
5 answers
Asked ChatGPT
“Which pasta sauce brand should I buy?”
Asked ChatGPT
“What are the best pasta sauce brands?”
Asked ChatGPT
“What's the best pasta sauce brand for quick dinners?”
Searched Google, AI Overview
“pasta sauce brands”
Searched Google, AI Overview
“best pasta sauce”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bertolli or Dolmio more popular in search?
This chart shows how often people search Google for Bertolli and Dolmio by name. Each line represents a brand's share of searches for all ten pasta sauce brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Dolmio, Bertolli. The figures are in the table below the chart.
View monthly share of searches table
| Month | Classico | Rao's | Barilla | Dolmio | Del Monte | Hunt's | Bertolli | Leggo's | Newman's Own | Five Brothers |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 25.1% | 56% | 4.8% | 4.1% | 3% | 2.8% | 2% | 1.4% | 0.61% | 0.12% |
| Dec 2025 | 27.4% | 50% | 6% | 3.7% | 5.7% | 2.9% | 2.2% | 1.3% | 0.75% | 0.14% |
| Jan 2026 | 46.9% | 38.5% | 3.6% | 3.4% | 2.2% | 2% | 1.7% | 1.2% | 0.46% | 0.1% |
| Feb 2026 | 28.1% | 51.3% | 5.5% | 4.6% | 3% | 2.9% | 2.2% | 1.6% | 0.58% | 0.15% |
| Mar 2026 | 32% | 47.8% | 5.4% | 4.3% | 3.3% | 2.7% | 2.1% | 1.8% | 0.51% | 0.16% |
| Apr 2026 | 32.2% | 48% | 5.1% | 4.3% | 3.7% | 2.4% | 1.7% | 1.8% | 0.57% | 0.15% |
| May 2026 | 61.3% | 27.5% | 2.6% | 2.5% | 2.1% | 1.4% | 1.1% | 1.1% | 0.33% | 0.11% |
| Jun 2026 | 24.2% | 54% | 5.1% | 4.8% | 3.8% | 2.5% | 2.2% | 2.4% | 0.86% | 0.15% |
| Jul 2026 | 31.5% | 46.9% | 5.3% | 4.2% | 3.9% | 2.6% | 2.3% | 2.1% | 0.97% | 0.15% |
| Aug 2026 | 27.8% | 50.9% | 5.2% | 4.5% | 3.9% | 2.4% | 2.3% | 1.9% | 0.94% | 0.16% |
| Sep 2026 | 35.8% | 43.7% | 4.9% | 4.8% | 3.4% | 2.5% | 2.1% | 2% | 0.64% | 0.13% |
| Oct 2026 | 69.8% | 21% | 2.2% | 1.9% | 1.6% | 1.3% | 0.96% | 0.93% | 0.22% | 0.07% |
How has branded search for Bertolli and Dolmio changed worldwide over the last 12 months?
3 findings
- Dolmio was ahead of Bertolli in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Bertolli’s share of searches among pasta sauce brands worldwide moved from 2% to 0.96%, and its estimated monthly branded searches moved from 4.8K to 6.2K.
- Across the 12 months ending October 2026, Dolmio’s share of searches among pasta sauce brands worldwide moved from 4.1% to 1.9%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
How did search popularity change for pasta sauce brands worldwide in October 2026?
2 changes
In October 2026, Dolmio lost share of searches among pasta sauce brands worldwide, from 4.8% to 1.9%.
In October 2026, Bertolli lost share of searches among pasta sauce brands worldwide, from 2.1% to 0.96%.
How are Bertolli’s and Dolmio’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Bertolli’s and Dolmio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among pasta sauce brands
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