Chi-Chi's vs Old El Paso:Which is more popular by branded search?

Name: Chi-Chi's vs Old El Paso: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Old El Paso had more branded searches than Chi-Chi's among salsa brands worldwide. Old El Paso was estimated to have 40.5K branded searches compared to Chi-Chi's’ 1.6K, and held a 1.9% Share of Search versus Chi-Chi's’ 0.08%. These are worldwide searches for English-language branded terms.

Share of Search among salsa brands worldwide in August 2026Which is more popular in search, Chi-Chi's or Old El Paso?

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Which is more popular in search, Chi-Chi's or Old El Paso?

Compare the salsa brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Chi-Chi's and Old El Paso among salsa brands worldwide, by month

Month	Doritos	Santa Maria	Pace	Old El Paso	Newman's Own	Chi-Chi's
Oct 2025	40.8%	33.4%	22.3%	2.5%	0.9%	0.08%
Nov 2025	42.9%	35%	19.2%	2.1%	0.77%	0.07%
Dec 2025	42.9%	35%	19.2%	2.1%	0.77%	0.07%
Jan 2026	40.8%	33.4%	22.3%	2.5%	0.9%	0.08%
Feb 2026	47.1%	31.5%	17.2%	2.8%	1.3%	0.07%
Mar 2026	42.6%	34.8%	19%	2.6%	0.94%	0.07%
Apr 2026	42.8%	35%	19.1%	2.1%	0.94%	0.07%
May 2026	42.8%	35%	19.1%	2.1%	0.94%	0.07%
Jun 2026	44.3%	36.2%	16.2%	2.2%	0.97%	0.07%
Jul 2026	42.7%	34.9%	19.1%	2.1%	1.2%	0.08%
Aug 2026	39.6%	39.6%	17.7%	1.9%	1.1%	0.08%
Sep 2026	—	—	—	—	—	—

How has the Chi-Chi's and Old El Paso comparison changed over the last 12 months?

3 findings

Old El Paso was ahead of Chi-Chi's in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Chi-Chi's’ estimated Share of Search among salsa brands worldwide held steady at 0.08%, and its estimated monthly branded searches held steady at 1.6K.
Across the 11 months ending August 2026, Old El Paso’s estimated Share of Search among salsa brands worldwide moved from 2.5% to 1.9%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

How did search popularity change for salsa brands worldwide in August 2026?

1 change

Estimated monthly branded searches for Old El Paso worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Chi-Chi's’ and Old El Paso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.