How popular isSanta Maria in search?
In August 2026, there were an estimated 823K branded searches for Santa Maria worldwide which is up 22.3% over the last 11 months. Santa Maria holds 39.6% estimated Share of Search among salsa brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Doritos39.6%
- Santa Maria39.6%
- Pace17.7%
Old El Paso1.9%- Newman's Own1.1%
- Chi-Chi's0.08%
Follow Santa Maria and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which salsa brands compete with Santa Maria?
Share of Search by month for Doritos, Santa Maria, Pace. The figures are in the table below the chart.
View monthly share of search table
| Month | Doritos | Santa Maria | Pace | Old El Paso | Newman's Own | Chi-Chi's |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.8% | 33.4% | 22.3% | 2.5% | 0.9% | 0.08% |
| Nov 2025 | 42.9% | 35% | 19.2% | 2.1% | 0.77% | 0.07% |
| Dec 2025 | 42.9% | 35% | 19.2% | 2.1% | 0.77% | 0.07% |
| Jan 2026 | 40.8% | 33.4% | 22.3% | 2.5% | 0.9% | 0.08% |
| Feb 2026 | 47.1% | 31.5% | 17.2% | 2.8% | 1.3% | 0.07% |
| Mar 2026 | 42.6% | 34.8% | 19% | 2.6% | 0.94% | 0.07% |
| Apr 2026 | 42.8% | 35% | 19.1% | 2.1% | 0.94% | 0.07% |
| May 2026 | 42.8% | 35% | 19.1% | 2.1% | 0.94% | 0.07% |
| Jun 2026 | 44.3% | 36.2% | 16.2% | 2.2% | 0.97% | 0.07% |
| Jul 2026 | 42.7% | 34.9% | 19.1% | 2.1% | 1.2% | 0.08% |
| Aug 2026 | 39.6% | 39.6% | 17.7% | 1.9% | 1.1% | 0.08% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.6% | 823K | 0% | -3.1 points | |
| 2, held 2nd | 39.6% | 823K | +22.3% | +4.7 points | |
| 3, held 3rd | 17.7% | 368K | 0% | -1.4 points | |
| 4, held 4th | 1.9% | 40.5K | 0% | -0.2 points | |
| 5, held 5th | 1.1% | 22.2K | 0% | -0.1 points | |
| 6, held 6th | 0.08% | 1.6K | 0% | 0 points |
1.Doritos
39.6%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share -3.1 points.
39.6%
Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +4.7 points.
3.Pace
17.7%
Held 3rd. 368K estimated branded searches, 0% vs prior month. Share -1.4 points.
1.9%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
1.1%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.08%
Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Santa Maria and its closest rivals
How has branded search demand for Santa Maria changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Santa Maria worldwide rose from 673K to 823K.
- Across the 11 months ending August 2026, Santa Maria’s estimated Share of Search among salsa brands worldwide increased from 33.4% to 39.6%.
- Across the 11 months ending August 2026, Santa Maria’s estimated Share of Search among salsa brands worldwide peaked at 39.6% in August 2026 and was lowest at 31.5% in February 2026.
How did search popularity change for salsa brands worldwide in August 2026?
5 changes
In August 2026, Santa Maria gained estimated Share of Search among salsa brands worldwide, from 34.9% to 39.6%.
In August 2026, Doritos lost estimated Share of Search among salsa brands worldwide, from 42.7% to 39.6%.
In August 2026, Pace lost estimated Share of Search among salsa brands worldwide, from 19.1% to 17.7%.
Estimated monthly branded searches for Newman's Own worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.
Estimated monthly branded searches for Old El Paso worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.
Where does Santa Maria compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Tortillas | 1st of 6 | 37.5% | Show ranking |
| Salsa brands | 2nd of 6 | 39.6% | Shown above |
How is Santa Maria measured?
Brandwave collects information about searches that people make online using Santa Maria’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- santa maria
Do you work for Santa Maria? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Santa Maria your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.