Pace vs Santa Maria:Which is more popular by branded search?

Name: Pace vs Santa Maria: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Santa Maria had more branded searches than Pace among salsa brands worldwide. Santa Maria was estimated to have 823K branded searches compared to Pace’s 368K, and held a 39.6% Share of Search versus Pace’s 17.7%. These are worldwide searches for English-language branded terms.

Share of Search among salsa brands worldwide in August 2026Which is more popular in search, Pace or Santa Maria?

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Which is more popular in search, Pace or Santa Maria?

Compare the salsa brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Pace and Santa Maria among salsa brands worldwide, by month

Month	Doritos	Santa Maria	Pace	Old El Paso	Newman's Own	Chi-Chi's
Oct 2025	40.8%	33.4%	22.3%	2.5%	0.9%	0.08%
Nov 2025	42.9%	35%	19.2%	2.1%	0.77%	0.07%
Dec 2025	42.9%	35%	19.2%	2.1%	0.77%	0.07%
Jan 2026	40.8%	33.4%	22.3%	2.5%	0.9%	0.08%
Feb 2026	47.1%	31.5%	17.2%	2.8%	1.3%	0.07%
Mar 2026	42.6%	34.8%	19%	2.6%	0.94%	0.07%
Apr 2026	42.8%	35%	19.1%	2.1%	0.94%	0.07%
May 2026	42.8%	35%	19.1%	2.1%	0.94%	0.07%
Jun 2026	44.3%	36.2%	16.2%	2.2%	0.97%	0.07%
Jul 2026	42.7%	34.9%	19.1%	2.1%	1.2%	0.08%
Aug 2026	39.6%	39.6%	17.7%	1.9%	1.1%	0.08%
Sep 2026	—	—	—	—	—	—

How has the Pace and Santa Maria comparison changed over the last 12 months?

3 findings

Santa Maria was ahead of Pace in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Pace’s estimated Share of Search among salsa brands worldwide moved from 22.3% to 17.7%, and its estimated monthly branded searches moved from 450K to 368K.
Across the 11 months ending August 2026, Santa Maria’s estimated Share of Search among salsa brands worldwide moved from 33.4% to 39.6%, and its estimated monthly branded searches moved from 673K to 823K.

How did search popularity change for salsa brands worldwide in August 2026?

2 changes

In August 2026, Santa Maria gained estimated Share of Search among salsa brands worldwide, from 34.9% to 39.6%.
In August 2026, Pace lost estimated Share of Search among salsa brands worldwide, from 19.1% to 17.7%.

How each brand is measured

Brandwave collects information about searches that people make online using Pace’s and Santa Maria’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.