Discovery vs Santa Maria:Which is searched more?

Name: Discovery vs Santa Maria: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Santa Maria had more branded searches than Discovery among tortillas worldwide. Santa Maria was estimated to have 823K branded searches compared to Discovery’s 673K, and held a 36.8% Share of Search versus Discovery’s 30.1%. These are worldwide searches for English-language branded terms.

Share of Search among tortillas worldwide in August 2026Which is more popular in search, Discovery or Santa Maria?

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Which is more popular in search, Discovery or Santa Maria?

Compare the tortillas people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Discovery and Santa Maria among tortillas worldwide, by month

Month	Santa Maria	Discovery
Oct 2025	28.6%	35%
Nov 2025	32.8%	32.8%
Dec 2025	33.6%	33.6%
Jan 2026	28.6%	35%
Feb 2026	29%	35.4%
Mar 2026	31.3%	31.3%
Apr 2026	32.3%	32.3%
May 2026	31.6%	31.6%
Jun 2026	35.8%	29.2%
Jul 2026	35.8%	29.2%
Aug 2026	36.8%	30.1%
Sep 2026	—	—

How has the Discovery and Santa Maria comparison changed over the last 12 months?

3 findings

The lead changed hands once in the 11 months ending August 2026: Santa Maria took it in June 2026.
Across the 11 months ending August 2026, Discovery’s estimated Share of Search among tortillas worldwide moved from 35% to 30.1%, and its estimated monthly branded searches moved from 823K to 673K.
Across the 11 months ending August 2026, Santa Maria’s estimated Share of Search among tortillas worldwide moved from 28.6% to 36.8%, and its estimated monthly branded searches moved from 673K to 823K.

How did search popularity change for tortillas worldwide in August 2026?

2 changes

In August 2026, Santa Maria gained estimated Share of Search among tortillas worldwide, from 35.8% to 36.8%.
In August 2026, Discovery gained estimated Share of Search among tortillas worldwide, from 29.2% to 30.1%.

How each brand is measured

Brandwave collects information about searches that people make online using Discovery’s and Santa Maria’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.