Old El Paso vs Santa Maria:Which is more popular by branded search?

Name: Old El Paso vs Santa Maria: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Santa Maria had more branded searches than Old El Paso among tortillas worldwide. Santa Maria was estimated to have 823K branded searches compared to Old El Paso’s 40.5K, and held a 37.5% Share of Search versus Old El Paso’s 1.8%. These are worldwide searches for English-language branded terms.

Share of Search among tortillas worldwide in August 2026Which is more popular in search, Old El Paso or Santa Maria?

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Which is more popular in search, Old El Paso or Santa Maria?

Compare the tortillas people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Old El Paso and Santa Maria among tortillas worldwide, by month

Month	Santa Maria	Discovery	Mission	Guerrero	Old El Paso	La Banderita
Oct 2025	29.2%	35.7%	19.5%	13.1%	2.1%	0.35%
Nov 2025	33.5%	33.5%	18.3%	12.2%	2%	0.4%
Dec 2025	34.3%	34.3%	18.7%	10.2%	2.1%	0.41%
Jan 2026	29.2%	35.7%	19.5%	13.1%	2.1%	0.35%
Feb 2026	29.7%	36.4%	19.9%	10.9%	2.7%	0.44%
Mar 2026	32.1%	32.1%	21.4%	11.7%	2.4%	0.39%
Apr 2026	32.9%	32.9%	22%	9.8%	2%	0.4%
May 2026	32.2%	32.2%	21.5%	11.8%	1.9%	0.39%
Jun 2026	36.6%	29.9%	20%	10.9%	2.2%	0.44%
Jul 2026	36.6%	29.9%	20%	10.9%	2.2%	0.44%
Aug 2026	37.5%	30.6%	20.5%	9.1%	1.8%	0.45%
Sep 2026	—	—	—	—	—	—

How has the Old El Paso and Santa Maria comparison changed over the last 12 months?

3 findings

Santa Maria was ahead of Old El Paso in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Old El Paso’s estimated Share of Search among tortillas worldwide moved from 2.1% to 1.8%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
Across the 11 months ending August 2026, Santa Maria’s estimated Share of Search among tortillas worldwide moved from 29.2% to 37.5%, and its estimated monthly branded searches moved from 673K to 823K.

How did search popularity change for tortillas worldwide in August 2026?

2 changes

In August 2026, Santa Maria gained estimated Share of Search among tortillas worldwide, from 36.6% to 37.5%.
Estimated monthly branded searches for Old El Paso worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Old El Paso’s and Santa Maria’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.