Brandwave

Heinz vs Inglehoffer:Which is more popular?

In September 2026, Heinz had more branded searches than Inglehoffer among mustard brands worldwide. Heinz had about 165,000 branded searches, while Inglehoffer had 1,000. Heinz made up 15.1% of all mustard brand searches we track, and Inglehoffer accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about mustard brands, Heinz appeared in four of the five answers and Inglehoffer in three. Heinz was mentioned before Inglehoffer in three out of four answers that named either.

Among mustard brands worldwide in September 2026

Who do people search for more?

Heinz, about 165 searches for every 1 for Inglehoffer

Heinz 165K searchesInglehoffer 1K searches

Who does AI mention more?

Heinz, mentioned in 4 of 5 answers, Inglehoffer in 3

Heinz in 4 of 5Inglehoffer in 3 of 5

Who does AI recommend more?

Heinz, named ahead of Inglehoffer in 3 of 4 answers

Heinz first in 3Inglehoffer first in 1

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Top mustard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Heinz was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Inglehoffer was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Heinz was listed before Inglehoffer in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. French's1st
  2. Gulden's2nd
  3. Heinz3rd
  4. Grey Poupon4th
  5. Maille5th
  6. Inglehoffer6th
  7. Colman's7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • French's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gulden's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Heinz4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Grey Poupon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maille3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Inglehoffer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Colman's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about mustard brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Heinz or Inglehoffer more popular in search?

This chart shows how often people search Google for Heinz and Inglehoffer by name. Each line represents a brand's share of searches for all seven mustard brands we track, month by month, from English-language searches worldwide.

Heinz and Inglehoffer among mustard brands worldwide, by month

Share of searches by month for Heinz, Inglehoffer. The figures are in the table below the chart.

View monthly share of searches table
MonthFrench'sHeinzGrey PouponColman'sGulden'sMailleInglehoffer
Oct 202573.7%18%3%3.3%1.5%0.48%0.08%
Nov 202575.4%15.1%3.7%3.7%1.5%0.49%0.08%
Dec 202577.6%12.7%3.1%4.3%1.6%0.62%0.12%
Jan 202676.2%15.3%2.5%3.4%1.9%0.61%0.09%
Feb 202679%13%2.6%3.3%1.6%0.52%0.08%
Mar 202675%15%3.7%3.7%1.9%0.6%0.09%
Apr 202676.1%15.3%2.5%3.9%1.5%0.61%0.08%
May 202676.1%15.3%2.5%3.9%1.5%0.61%0.09%
Jun 202676.4%15.3%2.5%3.9%1.3%0.5%0.08%
Jul 202678%12.8%3.1%3.5%1.9%0.51%0.09%
Aug 202675.6%15.1%3%4.1%1.5%0.5%0.08%
Sep 202675.3%15.1%3.7%3.7%1.5%0.6%0.09%

How has the Heinz and Inglehoffer comparison changed over the last 12 months?

3 findings
  • Heinz was ahead of Inglehoffer in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Heinz’s share of searches among mustard brands worldwide moved from 18% to 15.1%, and its estimated monthly branded searches moved from 201K to 165K.
  • Across the 12 months ending September 2026, Inglehoffer’s share of searches among mustard brands worldwide moved from 0.08% to 0.09%, and its estimated monthly branded searches moved from 880 to 1K.

How did search popularity change for mustard brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Inglehoffer worldwide rose 13.6% over 12 measured months, from 880 to 1K in September 2026.

  2. Estimated monthly branded searches for Heinz worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Heinz’s and Inglehoffer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Heinz

1 branded search term

  • heinz

Inglehoffer

1 branded search term

  • inglehoffer

How the Brand Demand Index is measured

Other head-to-heads among mustard brands

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