Brandwave

Colman's vs Grey Poupon:Which is more popular?

In September 2026, Colman's and Grey Poupon were level in searches among mustard brands worldwide, with an estimated 40.3K versus 40.5K branded searches, at 3.7% of the total each. When we asked ChatGPT and Google AI Overviews about mustard brands, Grey Poupon appeared in four of the five answers and Colman's in one. Grey Poupon was mentioned before Colman's in every answer that named either.

Among mustard brands worldwide in September 2026

Who do people search for more?

Grey Poupon and Colman's are searched for about as often as each other.

Grey Poupon 40.5K searchesColman's 40.3K searches

Who does AI mention more?

Grey Poupon, mentioned in 4 of 5 answers, Colman's in 1

Grey Poupon in 4 of 5Colman's in 1 of 5

Who does AI recommend more?

Grey Poupon, named ahead of Colman's in 4 of 4 answers

Grey Poupon first in 4Colman's never first

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Top mustard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Grey Poupon was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Colman's was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Grey Poupon was listed before Colman's in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. French's1st
  2. Gulden's2nd
  3. Heinz3rd
  4. Grey Poupon4th
  5. Maille5th
  6. Inglehoffer6th
  7. Colman's7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • French's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gulden's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Heinz4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Grey Poupon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maille3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Inglehoffer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Colman's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about mustard brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Colman's or Grey Poupon more popular in search?

This chart shows how often people search Google for Colman's and Grey Poupon by name. Each line represents a brand's share of searches for all seven mustard brands we track, month by month, from English-language searches worldwide.

Colman's and Grey Poupon among mustard brands worldwide, by month

Share of searches by month for Grey Poupon, Colman's. The figures are in the table below the chart.

View monthly share of searches table
MonthFrench'sHeinzGrey PouponColman'sGulden'sMailleInglehoffer
Oct 202573.7%18%3%3.3%1.5%0.48%0.08%
Nov 202575.4%15.1%3.7%3.7%1.5%0.49%0.08%
Dec 202577.6%12.7%3.1%4.3%1.6%0.62%0.12%
Jan 202676.2%15.3%2.5%3.4%1.9%0.61%0.09%
Feb 202679%13%2.6%3.3%1.6%0.52%0.08%
Mar 202675%15%3.7%3.7%1.9%0.6%0.09%
Apr 202676.1%15.3%2.5%3.9%1.5%0.61%0.08%
May 202676.1%15.3%2.5%3.9%1.5%0.61%0.09%
Jun 202676.4%15.3%2.5%3.9%1.3%0.5%0.08%
Jul 202678%12.8%3.1%3.5%1.9%0.51%0.09%
Aug 202675.6%15.1%3%4.1%1.5%0.5%0.08%
Sep 202675.3%15.1%3.7%3.7%1.5%0.6%0.09%

How has the Colman's and Grey Poupon comparison changed over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending September 2026: Grey Poupon took it in November 2025, Colman's took it in December 2025, Grey Poupon took it in March 2026, Colman's took it in April 2026, Grey Poupon took it in September 2026.
  • Across the 12 months ending September 2026, Colman's’ share of searches among mustard brands worldwide moved from 3.3% to 3.7%, and its estimated monthly branded searches moved from 37K to 40.3K.
  • Across the 12 months ending September 2026, Grey Poupon’s share of searches among mustard brands worldwide moved from 3% to 3.7%, and its estimated monthly branded searches moved from 33.1K to 40.5K.

How did search popularity change for mustard brands worldwide in September 2026?

1 change

  1. In September 2026, Grey Poupon overtook Colman's to rank 3rd among mustard brands worldwide, with 3.7% of the searches.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Colman's’ and Grey Poupon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Colman's

2 branded search terms

  • colman s
  • colmans

Grey Poupon

1 branded search term

  • grey poupon

How the Brand Demand Index is measured

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