Colman's vs French's:Which is more popular?
In September 2026, French's had more branded searches than Colman's among mustard brands worldwide. French's had about 823,000 branded searches, while Colman's had 40,300. French's made up 75.3% of all mustard brand searches we track, and Colman's accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about mustard brands, French's appeared in all five answers and Colman's in one. French's was mentioned before Colman's in every answer.
Who do people search for more?
French's, about 20 searches for every 1 for Colman's
Who does AI mention more?
French's, mentioned in every answer we collected
Who does AI recommend more?
French's, named ahead of Colman's in every answer
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Top mustard brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, French's appeared in all five answers. Colman's was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. French's was listed before Colman's in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- French's1st
Gulden's2nd
Heinz3rd
Grey Poupon4th
Maille5th- Inglehoffer6th
Colman's7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- French's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gulden's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Heinz4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Grey Poupon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Maille3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Inglehoffer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Colman's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about mustard brands
5 answers
Asked ChatGPT
“Which mustard brand should I buy?”
Asked ChatGPT
“What are the best mustard brands?”
Asked ChatGPT
“What's the best mustard brand for sandwiches and hot dogs?”
Searched Google, AI Overview
“mustard brands”
Searched Google, AI Overview
“best mustard”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Colman's or French's more popular in search?
This chart shows how often people search Google for Colman's and French's by name. Each line represents a brand's share of searches for all seven mustard brands we track, month by month, from English-language searches worldwide.
Share of searches by month for French's, Colman's. The figures are in the table below the chart.
View monthly share of searches table
| Month | French's | Heinz | Grey Poupon | Colman's | Gulden's | Maille | Inglehoffer |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 73.7% | 18% | 3% | 3.3% | 1.5% | 0.48% | 0.08% |
| Nov 2025 | 75.4% | 15.1% | 3.7% | 3.7% | 1.5% | 0.49% | 0.08% |
| Dec 2025 | 77.6% | 12.7% | 3.1% | 4.3% | 1.6% | 0.62% | 0.12% |
| Jan 2026 | 76.2% | 15.3% | 2.5% | 3.4% | 1.9% | 0.61% | 0.09% |
| Feb 2026 | 79% | 13% | 2.6% | 3.3% | 1.6% | 0.52% | 0.08% |
| Mar 2026 | 75% | 15% | 3.7% | 3.7% | 1.9% | 0.6% | 0.09% |
| Apr 2026 | 76.1% | 15.3% | 2.5% | 3.9% | 1.5% | 0.61% | 0.08% |
| May 2026 | 76.1% | 15.3% | 2.5% | 3.9% | 1.5% | 0.61% | 0.09% |
| Jun 2026 | 76.4% | 15.3% | 2.5% | 3.9% | 1.3% | 0.5% | 0.08% |
| Jul 2026 | 78% | 12.8% | 3.1% | 3.5% | 1.9% | 0.51% | 0.09% |
| Aug 2026 | 75.6% | 15.1% | 3% | 4.1% | 1.5% | 0.5% | 0.08% |
| Sep 2026 | 75.3% | 15.1% | 3.7% | 3.7% | 1.5% | 0.6% | 0.09% |
How has the Colman's and French's comparison changed over the last 12 months?
3 findings
- French's was ahead of Colman's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Colman's’ share of searches among mustard brands worldwide moved from 3.3% to 3.7%, and its estimated monthly branded searches moved from 37K to 40.3K.
- Across the 12 months ending September 2026, French's’ share of searches among mustard brands worldwide moved from 73.7% to 75.3%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for mustard brands worldwide in September 2026?
1 change
In September 2026, Grey Poupon overtook Colman's to rank 3rd among mustard brands worldwide, with 3.7% of the searches.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Colman's’ and French's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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