Colman's vs Heinz:Which is more popular?
In September 2026, Heinz had more branded searches than Colman's among mustard brands worldwide. Heinz had about 165,000 branded searches, while Colman's had 40,300. Heinz made up 15.1% of all mustard brand searches we track, and Colman's accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about mustard brands, Heinz appeared in four of the five answers and Colman's in one. Heinz was mentioned before Colman's in every answer that named either.
Who do people search for more?
Heinz, about 4 searches for every 1 for Colman's
Who does AI mention more?
Heinz, mentioned in 4 of 5 answers, Colman's in 1
Who does AI recommend more?
Heinz, named ahead of Colman's in 4 of 4 answers
Follow Colman's vs Heinz and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top mustard brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Heinz was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Colman's was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Heinz was listed before Colman's in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
French's1st
Gulden's2nd- Heinz3rd
Grey Poupon4th
Maille5th- Inglehoffer6th
Colman's7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- French's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gulden's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Heinz4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Grey Poupon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Maille3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Inglehoffer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Colman's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about mustard brands
5 answers
Asked ChatGPT
“Which mustard brand should I buy?”
Asked ChatGPT
“What are the best mustard brands?”
Asked ChatGPT
“What's the best mustard brand for sandwiches and hot dogs?”
Searched Google, AI Overview
“mustard brands”
Searched Google, AI Overview
“best mustard”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Colman's or Heinz more popular in search?
This chart shows how often people search Google for Colman's and Heinz by name. Each line represents a brand's share of searches for all seven mustard brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Heinz, Colman's. The figures are in the table below the chart.
View monthly share of searches table
| Month | French's | Heinz | Grey Poupon | Colman's | Gulden's | Maille | Inglehoffer |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 73.7% | 18% | 3% | 3.3% | 1.5% | 0.48% | 0.08% |
| Nov 2025 | 75.4% | 15.1% | 3.7% | 3.7% | 1.5% | 0.49% | 0.08% |
| Dec 2025 | 77.6% | 12.7% | 3.1% | 4.3% | 1.6% | 0.62% | 0.12% |
| Jan 2026 | 76.2% | 15.3% | 2.5% | 3.4% | 1.9% | 0.61% | 0.09% |
| Feb 2026 | 79% | 13% | 2.6% | 3.3% | 1.6% | 0.52% | 0.08% |
| Mar 2026 | 75% | 15% | 3.7% | 3.7% | 1.9% | 0.6% | 0.09% |
| Apr 2026 | 76.1% | 15.3% | 2.5% | 3.9% | 1.5% | 0.61% | 0.08% |
| May 2026 | 76.1% | 15.3% | 2.5% | 3.9% | 1.5% | 0.61% | 0.09% |
| Jun 2026 | 76.4% | 15.3% | 2.5% | 3.9% | 1.3% | 0.5% | 0.08% |
| Jul 2026 | 78% | 12.8% | 3.1% | 3.5% | 1.9% | 0.51% | 0.09% |
| Aug 2026 | 75.6% | 15.1% | 3% | 4.1% | 1.5% | 0.5% | 0.08% |
| Sep 2026 | 75.3% | 15.1% | 3.7% | 3.7% | 1.5% | 0.6% | 0.09% |
How has the Colman's and Heinz comparison changed over the last 12 months?
3 findings
- Heinz was ahead of Colman's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Colman's’ share of searches among mustard brands worldwide moved from 3.3% to 3.7%, and its estimated monthly branded searches moved from 37K to 40.3K.
- Across the 12 months ending September 2026, Heinz’s share of searches among mustard brands worldwide moved from 18% to 15.1%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for mustard brands worldwide in September 2026?
2 changes
In September 2026, Grey Poupon overtook Colman's to rank 3rd among mustard brands worldwide, with 3.7% of the searches.
Estimated monthly branded searches for Heinz worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Colman's’ and Heinz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among mustard brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.