Brandwave

How popular isColman's in search?

In August 2026, there were an estimated 63.3K branded searches for Colman's worldwide which is up 22.2% over the last 11 months. Colman's holds 5.7% estimated Share of Search among mustard brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. French's74.4%
  2. Heinz14.9%
  3. Colman's5.7%
  4. Grey Poupon3%
  5. Gulden's1.5%
  6. Maille0.49%
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Which mustard brands compete with Colman's?

Colman's against mustard brands worldwide, by month

Share of Search by month for French's, Heinz, Colman's, Grey Poupon. The figures are in the table below the chart.

View monthly share of search table
MonthFrench'sHeinzColman'sGrey PouponGulden'sMaille
Oct 202572.8%17.8%4.6%2.9%1.5%0.48%
Nov 202574.2%14.9%5.3%3.7%1.5%0.49%
Dec 202576.4%12.5%5.9%3.1%1.6%0.61%
Jan 202675.3%15.1%4.7%2.5%1.8%0.6%
Feb 202678.1%12.8%4.4%2.6%1.6%0.51%
Mar 202673.9%14.8%5.2%3.6%1.8%0.59%
Apr 202675.2%15.1%5.2%2.5%1.5%0.6%
May 202675.2%15.1%5.2%2.5%1.5%0.6%
Jun 202675.4%15.1%5.2%2.5%1.3%0.49%
Jul 202677%12.6%4.8%3.1%1.9%0.51%
Aug 202674.4%14.9%5.7%3%1.5%0.49%
Sep 2026——————

  1. 1.French's

    74.4%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -2.6 points.

  2. 2.Heinz

    14.9%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +2.3 points.

  3. 3.Colman's

    5.7%

    Held 3rd. 63.3K estimated branded searches, +22.2% vs prior month. Share +0.9 points.

  4. 4.Grey Poupon

    3%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Gulden's

    1.5%

    Held 5th. 16.7K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

  6. 6.Maille

    0.49%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Colman's and its closest rivals

Every comparison with Colman's

How has branded search demand for Colman's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Colman's worldwide rose from 51.8K to 63.3K.
  • Across the 11 months ending August 2026, Colman's’ estimated Share of Search among mustard brands worldwide increased from 4.6% to 5.7%.
  • Across the 11 months ending August 2026, Colman's’ estimated Share of Search among mustard brands worldwide peaked at 5.9% in December 2025 and was lowest at 4.4% in February 2026.

How did search popularity change for mustard brands worldwide in August 2026?

  1. In August 2026, Heinz gained estimated Share of Search among mustard brands worldwide, from 12.6% to 14.9%.

  2. In August 2026, Colman's gained estimated Share of Search among mustard brands worldwide, from 4.8% to 5.7%.

  3. In August 2026, French's lost estimated Share of Search among mustard brands worldwide, from 77% to 74.4%.

How is Colman's measured?

Brandwave collects information about searches that people make online using Colman's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • colman s
  • colmans
  • colmans mustard

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How the Brand Demand Index is measured

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