Brandwave

How popular isInglehoffer?

In September 2026, people searched for Inglehoffer by name about 1,000 times worldwide, a 13.6% increase from the previous year. These searches made up 0.09% of all global mustard brand searches, placing Inglehoffer seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about mustard brands, Inglehoffer appeared in three of the five answers and was the sixth most recommended of the seven.

Search and AI answers in September 2026

Inglehoffer is the seventh most searched of 7 competitors and the sixth most recommended in AI answers.

  1. French'sShare of searches 75.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. HeinzShare of searches 15.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. Grey PouponShare of searches 3.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. Colman'sShare of searches 3.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. InglehofferShare of searches 0.09%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th

+2 more

Follow Inglehoffer and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top mustard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Inglehoffer was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Inglehoffer is the sixth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. French's1st
  2. Gulden's2nd
  3. Heinz3rd
  4. Grey Poupon4th
  5. Maille5th
  6. Inglehoffer6th
  7. Colman's7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • French's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gulden's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Heinz4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Grey Poupon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maille3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Inglehoffer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Colman's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about mustard brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which mustard brands compete with Inglehoffer?

Inglehoffer against mustard brands worldwide, by month

Share of searches by month for French's, Heinz, Grey Poupon, Colman's, Inglehoffer. The figures are in the table below the chart.

View monthly share of searches table
MonthFrench'sHeinzGrey PouponColman'sGulden'sMailleInglehoffer
Oct 202573.7%18%3%3.3%1.5%0.48%0.08%
Nov 202575.4%15.1%3.7%3.7%1.5%0.49%0.08%
Dec 202577.6%12.7%3.1%4.3%1.6%0.62%0.12%
Jan 202676.2%15.3%2.5%3.4%1.9%0.61%0.09%
Feb 202679%13%2.6%3.3%1.6%0.52%0.08%
Mar 202675%15%3.7%3.7%1.9%0.6%0.09%
Apr 202676.1%15.3%2.5%3.9%1.5%0.61%0.08%
May 202676.1%15.3%2.5%3.9%1.5%0.61%0.09%
Jun 202676.4%15.3%2.5%3.9%1.3%0.5%0.08%
Jul 202678%12.8%3.1%3.5%1.9%0.51%0.09%
Aug 202675.6%15.1%3%4.1%1.5%0.5%0.08%
Sep 202675.3%15.1%3.7%3.7%1.5%0.6%0.09%

  1. 1.French's

    75.3%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.Heinz

    15.1%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Grey Poupon

    3.7%

    Moved from 4th to 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.7 points.

  4. 4.Colman's

    3.7%

    Moved from 3rd to 4th. 40.3K estimated branded searches, -10.8% vs prior month. Share -0.5 points.

  5. 5.Gulden's

    1.5%

    Held 5th. 16.7K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Maille

    0.6%

    Held 6th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  7. 7.Inglehoffer

    0.09%

    Held 7th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.

Compare popularity between Inglehoffer and its closest rivals

Every comparison with Inglehoffer

6 comparisons

How has branded search demand for Inglehoffer changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Inglehoffer worldwide rose from 880 to 1K.
  • Across the 12 months ending September 2026, Inglehoffer’s share of searches among mustard brands worldwide held steady, from 0.08% to 0.09%.

How did search popularity change for mustard brands worldwide in September 2026?

4 changes

  1. In September 2026, Grey Poupon overtook Colman's to rank 3rd among mustard brands worldwide, with 3.7% of the searches.

  2. Estimated monthly branded searches for Maille worldwide rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.

  3. Estimated monthly branded searches for Inglehoffer worldwide rose 13.6% over 12 measured months, from 880 to 1K in September 2026.

  4. Estimated monthly branded searches for Heinz worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How are Inglehoffer’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Inglehoffer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • inglehoffer

Do you work for Inglehoffer? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Inglehoffer your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free