Gulden's vs Inglehoffer:Which is more popular?

Name: Gulden's vs Inglehoffer: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Gulden's had more branded searches than Inglehoffer among mustard brands worldwide. Gulden's had about 16,700 branded searches, while Inglehoffer had 1,000. Gulden's made up 1.5% of all mustard brand searches we track, and Inglehoffer accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about mustard brands, Gulden's appeared in all five answers and Inglehoffer in three. Gulden's was mentioned before Inglehoffer in every answer.

Among mustard brands worldwide in September 2026

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Top mustard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gulden's appeared in all five answers. Inglehoffer was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Gulden's was listed before Inglehoffer in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
French's	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Gulden's	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Heinz	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Grey Poupon	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Maille	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Inglehoffer	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Colman's	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5

French's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Gulden's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Heinz4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Grey Poupon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Maille3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Inglehoffer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Colman's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about mustard brands

5 answers

Asked ChatGPT
“Which mustard brand should I buy?”
1. 1French's
2. 2Gulden's
3. 3Grey Poupon
Asked ChatGPT
“What are the best mustard brands?”
1. 1French's
2. 2Grey Poupon
3. 3Gulden's
4. 4Maille
5. 5Inglehoffer
6. 6Heinz
Asked ChatGPT
“What's the best mustard brand for sandwiches and hot dogs?”
1. 1French's
2. 2Heinz
3. 3Gulden's
4. 4Maille
Searched Google, AI Overview
“mustard brands”
1. 1French's
2. 2Heinz
3. 3Gulden's
4. 4Grey Poupon
5. 5Colman's
6. 6Inglehoffer
Searched Google, AI Overview
“best mustard”
1. 1French's
2. 2Heinz
3. 3Maille
4. 4Grey Poupon
5. 5Gulden's
6. 6Inglehoffer

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Gulden's or Inglehoffer more popular in search?

This chart shows how often people search Google for Gulden's and Inglehoffer by name. Each line represents a brand's share of searches for all seven mustard brands we track, month by month, from English-language searches worldwide.

Gulden's and Inglehoffer among mustard brands worldwide, by month

Month	French's	Heinz	Grey Poupon	Colman's	Gulden's	Maille	Inglehoffer
Oct 2025	73.7%	18%	3%	3.3%	1.5%	0.48%	0.08%
Nov 2025	75.4%	15.1%	3.7%	3.7%	1.5%	0.49%	0.08%
Dec 2025	77.6%	12.7%	3.1%	4.3%	1.6%	0.62%	0.12%
Jan 2026	76.2%	15.3%	2.5%	3.4%	1.9%	0.61%	0.09%
Feb 2026	79%	13%	2.6%	3.3%	1.6%	0.52%	0.08%
Mar 2026	75%	15%	3.7%	3.7%	1.9%	0.6%	0.09%
Apr 2026	76.1%	15.3%	2.5%	3.9%	1.5%	0.61%	0.08%
May 2026	76.1%	15.3%	2.5%	3.9%	1.5%	0.61%	0.09%
Jun 2026	76.4%	15.3%	2.5%	3.9%	1.3%	0.5%	0.08%
Jul 2026	78%	12.8%	3.1%	3.5%	1.9%	0.51%	0.09%
Aug 2026	75.6%	15.1%	3%	4.1%	1.5%	0.5%	0.08%
Sep 2026	75.3%	15.1%	3.7%	3.7%	1.5%	0.6%	0.09%

How has the Gulden's and Inglehoffer comparison changed over the last 12 months?

3 findings

Gulden's was ahead of Inglehoffer in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Gulden's’ share of searches among mustard brands worldwide held steady at 1.5%, and its estimated monthly branded searches held steady at 16.7K.
Across the 12 months ending September 2026, Inglehoffer’s share of searches among mustard brands worldwide moved from 0.08% to 0.09%, and its estimated monthly branded searches moved from 880 to 1K.

How did search popularity change for mustard brands worldwide in September 2026?

1 change

Estimated monthly branded searches for Inglehoffer worldwide rose 13.6% over 12 measured months, from 880 to 1K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Gulden's’ and Inglehoffer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.