Brandwave

How popular isGulden's in search?

In August 2026, there were an estimated 1.9K branded searches for Gulden's worldwide which held steady over the last 11 months. Gulden's holds 0.18% estimated Share of Search among mustard brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. French's78.6%
  2. Heinz15.8%
  3. Grey Poupon3.2%
  4. Colman's1.7%
  5. Maille0.52%
  6. Gulden's0.18%
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Which mustard brands compete with Gulden's?

Gulden's against mustard brands worldwide, by month

Share of Search by month for French's, Heinz, Grey Poupon, Gulden's. The figures are in the table below the chart.

View monthly share of search table
MonthFrench'sHeinzGrey PouponColman'sMailleGulden's
Oct 202576.3%18.6%3.1%1.4%0.5%0.18%
Nov 202578.1%15.7%3.8%1.7%0.51%0.18%
Dec 202580.9%13.3%3.3%1.8%0.65%0.19%
Jan 202679.3%15.9%2.6%1.4%0.64%0.18%
Feb 202682%13.4%2.7%1.2%0.54%0.16%
Mar 202678%15.6%3.8%1.7%0.63%0.23%
Apr 202679.3%15.9%2.6%1.4%0.64%0.18%
May 202679.3%15.9%2.6%1.4%0.64%0.18%
Jun 202679.3%15.9%2.6%1.4%0.52%0.18%
Jul 202681.2%13.3%3.3%1.5%0.53%0.24%
Aug 202678.6%15.8%3.2%1.7%0.52%0.18%
Sep 2026——————

  1. 1.French's

    78.6%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -2.5 points.

  2. 2.Heinz

    15.8%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +2.4 points.

  3. 3.Grey Poupon

    3.2%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Colman's

    1.7%

    Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.3 points.

  5. 5.Maille

    0.52%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Gulden's

    0.18%

    Held 6th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.1 points.

Compare search popularity between Gulden's and its closest rivals

How has branded search demand for Gulden's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Gulden's worldwide held steady at 1.9K.
  • Across the 11 months ending August 2026, Gulden's’ estimated Share of Search among mustard brands worldwide held steady at 0.18%.

How did search popularity change for mustard brands worldwide in August 2026?

  1. In August 2026, Heinz gained estimated Share of Search among mustard brands worldwide, from 13.3% to 15.8%.

  2. In August 2026, French's lost estimated Share of Search among mustard brands worldwide, from 81.2% to 78.6%.

  3. Estimated monthly branded searches for Colman's worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.

How is Gulden's measured?

Brandwave collects information about searches that people make online using Gulden's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • guldens mustard

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How the Brand Demand Index is measured

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