French's vs Maille:Which is more popular by branded search?
In August 2026, French's had more branded searches than Maille among condiments worldwide. French's was estimated to have 823K branded searches compared to Maille’s 5.4K, and held a 74.3% Share of Search versus Maille’s 0.49%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, French's or Maille?
Compare the condiments people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for French's, Maille. The figures are in the table below the chart.
View monthly share of search table
| Month | French's | Heinz | Kikkoman | Hellmann's | Nando's | Maille |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 17.6% | 5.3% | 2.4% | 2.4% | 0.47% |
| Nov 2025 | 74.3% | 14.9% | 5.5% | 2.4% | 2.4% | 0.49% |
| Dec 2025 | 76.3% | 12.5% | 5.6% | 2.5% | 2.5% | 0.61% |
| Jan 2026 | 72.9% | 14.6% | 6.6% | 2.9% | 2.4% | 0.58% |
| Feb 2026 | 75.4% | 12.4% | 6.8% | 2.5% | 2.5% | 0.49% |
| Mar 2026 | 73.8% | 14.8% | 5.4% | 3% | 2.4% | 0.59% |
| Apr 2026 | 73.8% | 14.8% | 5.4% | 3% | 2.4% | 0.59% |
| May 2026 | 73.8% | 14.8% | 5.4% | 2.4% | 3% | 0.59% |
| Jun 2026 | 73.9% | 14.8% | 5.4% | 3% | 2.4% | 0.48% |
| Jul 2026 | 76.3% | 12.5% | 5.6% | 2.5% | 2.5% | 0.5% |
| Aug 2026 | 74.3% | 14.9% | 5.5% | 2.4% | 2.4% | 0.49% |
| Sep 2026 | — | — | — | — | — | — |
How has the French's and Maille comparison changed over the last 12 months?
3 findings
- French's was ahead of Maille in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, French's’ estimated Share of Search among condiments worldwide moved from 71.9% to 74.3%, and its estimated monthly branded searches held steady at 823K.
- Across the 11 months ending August 2026, Maille’s estimated Share of Search among condiments worldwide moved from 0.47% to 0.49%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for condiments worldwide in August 2026?
1 change
In August 2026, French's lost estimated Share of Search among condiments worldwide, from 76.3% to 74.3%.
How each brand is measured
Brandwave collects information about searches that people make online using French's’ and Maille’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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