Real mayonnaise brands:Which are searched most?
In September 2026, Heinz was the most searched among real mayonnaise brands worldwide, with an estimated 165K branded searches and 36.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Heinz36.3%
Best Foods34.8%- Hellmann's28.8%
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Share of SearchLeaderboard
Compare the real mayonnaise brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Heinz, Best Foods, Hellmann's. The figures are in the table below the chart.
View monthly share of search table
| Month | Heinz | Best Foods | Hellmann's |
|---|---|---|---|
| Oct 2025 | 41.6% | 26.9% | 31.5% |
| Nov 2025 | 38.6% | 30.4% | 31% |
| Dec 2025 | 31.9% | 31.5% | 36.7% |
| Jan 2026 | 38.2% | 29.8% | 32% |
| Feb 2026 | 34% | 32.6% | 33.4% |
| Mar 2026 | 35.9% | 28.1% | 36% |
| Apr 2026 | 36.2% | 28.4% | 35.4% |
| May 2026 | 37% | 28.9% | 34.1% |
| Jun 2026 | 38.2% | 29.8% | 32% |
| Jul 2026 | 31.9% | 31.5% | 36.7% |
| Aug 2026 | 36% | 34.5% | 29.6% |
| Sep 2026 | 36.3% | 34.8% | 28.8% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.3% | 165K | 0% | +0.4 points | |
| 2, held 2nd | 34.8% | 158K | 0% | +0.4 points | |
| 3, held 3rd | 28.8% | 131K | -3.6% | -0.8 points |
1.
Heinz36.3%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share +0.4 points.
34.8%
Held 2nd. 158K estimated branded searches, 0% vs prior month. Share +0.4 points.
28.8%
Held 3rd. 131K estimated branded searches, -3.6% vs prior month. Share -0.8 points.
Compare search popularity between leading brands
Which brand is most popular in search among real mayonnaise brands worldwide?
3 brands
In September 2026, Heinz was the most searched among real mayonnaise brands worldwide, with an estimated 165K branded searches and 36.3% estimated Share of Search within this set. Best Foods is in 2nd place, 1.5 percentage points behind at 34.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Heinz | 41.6% → 36.3% | 41.6%Oct 2025 | 31.9%Dec 2025 | 1st |
| Best Foods | 26.9% → 34.8% | 34.8%Sep 2026 | 26.9%Oct 2025 | 3rd → 2nd |
| Hellmann's | 31.5% → 28.8% | 36.7%Dec 2025 | 28.8%Sep 2026 | 2nd → 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Heinz’s estimated Share of Search among real mayonnaise brands worldwide decreased from 41.6% to 36.3%.
- Across the 12 months ending September 2026, Best Foods’ estimated Share of Search among real mayonnaise brands worldwide increased from 26.9% to 34.8%.
- Across the 12 months ending September 2026, Hellmann's’ estimated Share of Search among real mayonnaise brands worldwide decreased from 31.5% to 28.8%.
- Across the 12 months ending September 2026, Heinz’s estimated Share of Search among real mayonnaise brands worldwide peaked at 41.6% in October 2025 and was lowest at 31.9% in December 2025.
- Across the 12 months ending September 2026, Hellmann's’ estimated Share of Search among real mayonnaise brands worldwide peaked at 36.7% in December 2025 and was lowest at 28.8% in September 2026.
- Across the 12 months ending September 2026, Best Foods rose from 3rd to 2nd among real mayonnaise brands worldwide.
- Across the 12 months ending September 2026, Hellmann's fell from 2nd to 3rd among real mayonnaise brands worldwide.
How did search popularity change for real mayonnaise brands worldwide in September 2026?
3 changes
In September 2026, Hellmann's lost estimated Share of Search among real mayonnaise brands worldwide, from 29.6% to 28.8%.
Best Foods’ estimated Share of Search among real mayonnaise brands worldwide has gained ground for 3 months in a row, from 29.8% to 34.8% in September 2026.
Estimated monthly branded searches for Heinz worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
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