How popular isBest Foods in search?
In September 2026, there were an estimated 158K branded searches for Best Foods worldwide which is up 21.7% over the last 12 months. Best Foods holds 34.8% estimated Share of Search among real mayonnaise brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Heinz36.3%
Best Foods34.8%- Hellmann's28.8%
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Which real mayonnaise brands compete with Best Foods?
Share of Search by month for Heinz, Best Foods, Hellmann's. The figures are in the table below the chart.
View monthly share of search table
| Month | Heinz | Best Foods | Hellmann's |
|---|---|---|---|
| Oct 2025 | 41.6% | 26.9% | 31.5% |
| Nov 2025 | 38.6% | 30.4% | 31% |
| Dec 2025 | 31.9% | 31.5% | 36.7% |
| Jan 2026 | 38.2% | 29.8% | 32% |
| Feb 2026 | 34% | 32.6% | 33.4% |
| Mar 2026 | 35.9% | 28.1% | 36% |
| Apr 2026 | 36.2% | 28.4% | 35.4% |
| May 2026 | 37% | 28.9% | 34.1% |
| Jun 2026 | 38.2% | 29.8% | 32% |
| Jul 2026 | 31.9% | 31.5% | 36.7% |
| Aug 2026 | 36% | 34.5% | 29.6% |
| Sep 2026 | 36.3% | 34.8% | 28.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.3% | 165K | 0% | +0.4 points | |
| 2, held 2nd | 34.8% | 158K | 0% | +0.4 points | |
| 3, held 3rd | 28.8% | 131K | -3.6% | -0.8 points |
1.
Heinz36.3%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share +0.4 points.
34.8%
Held 2nd. 158K estimated branded searches, 0% vs prior month. Share +0.4 points.
28.8%
Held 3rd. 131K estimated branded searches, -3.6% vs prior month. Share -0.8 points.
Compare search popularity between Best Foods and its closest rivals
Every comparison with Best Foods
6 comparisons
How has branded search demand for Best Foods changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Best Foods worldwide rose from 130K to 158K.
- Across the 12 months ending September 2026, Best Foods’ estimated Share of Search among real mayonnaise brands worldwide increased from 26.9% to 34.8%.
- Across the 12 months ending September 2026, Best Foods rose from 3rd to 2nd among real mayonnaise brands worldwide.
How did search popularity change for real mayonnaise brands worldwide in September 2026?
3 changes
In September 2026, Hellmann's lost estimated Share of Search among real mayonnaise brands worldwide, from 29.6% to 28.8%.
Best Foods’ estimated Share of Search among real mayonnaise brands worldwide has gained ground for 3 months in a row, from 29.8% to 34.8% in September 2026.
Estimated monthly branded searches for Heinz worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
Where does Best Foods compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Mayonnaise brands | 3rd of 6 | 17.1% | Show ranking |
| Vegan mayo brands | 2nd of 4 | 33.5% | Show ranking |
| Real mayonnaise brands | 2nd of 3 | 34.8% | Shown above |
How is Best Foods measured?
Brandwave collects information about searches that people make online using Best Foods’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- best foods
- best foods mayonnaise
- bestfoods
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