Best Foods vs Heinz:Which is searched more?
In September 2026, Heinz had more branded searches than Best Foods among real mayonnaise brands worldwide. Heinz was estimated to have 165K branded searches compared to Best Foods’ 158K, and held a 36.3% Share of Search versus Best Foods’ 34.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Best Foods or Heinz?
Compare the real mayonnaise brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Heinz, Best Foods. The figures are in the table below the chart.
View monthly share of search table
| Month | Heinz | Best Foods | Hellmann's |
|---|---|---|---|
| Oct 2025 | 41.6% | 26.9% | 31.5% |
| Nov 2025 | 38.6% | 30.4% | 31% |
| Dec 2025 | 31.9% | 31.5% | 36.7% |
| Jan 2026 | 38.2% | 29.8% | 32% |
| Feb 2026 | 34% | 32.6% | 33.4% |
| Mar 2026 | 35.9% | 28.1% | 36% |
| Apr 2026 | 36.2% | 28.4% | 35.4% |
| May 2026 | 37% | 28.9% | 34.1% |
| Jun 2026 | 38.2% | 29.8% | 32% |
| Jul 2026 | 31.9% | 31.5% | 36.7% |
| Aug 2026 | 36% | 34.5% | 29.6% |
| Sep 2026 | 36.3% | 34.8% | 28.8% |
How has the Best Foods and Heinz comparison changed over the last 12 months?
3 findings
- Heinz was ahead of Best Foods in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Best Foods’ estimated Share of Search among real mayonnaise brands worldwide moved from 26.9% to 34.8%, and its estimated monthly branded searches moved from 130K to 158K.
- Across the 12 months ending September 2026, Heinz’s estimated Share of Search among real mayonnaise brands worldwide moved from 41.6% to 36.3%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for real mayonnaise brands worldwide in September 2026?
2 changes
Best Foods’ estimated Share of Search among real mayonnaise brands worldwide has gained ground for 3 months in a row, from 29.8% to 34.8% in September 2026.
Estimated monthly branded searches for Heinz worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
Other head-to-heads among real mayonnaise brands
How each brand is measured
Brandwave collects information about searches that people make online using Best Foods’ and Heinz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Best Foods
3 branded search terms
- best foods
- best foods mayonnaise
- bestfoods
Heinz
1 branded search term
- heinz
Put your own brand in this comparison
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