Branston vs Maille:Which is more popular by branded search?
In August 2026, Branston had more branded searches than Maille among pickles brands worldwide. Branston was estimated to have 18.1K branded searches compared to Maille’s 5.4K, and held a 4.3% Share of Search versus Maille’s 1.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Branston or Maille?
Compare the pickles brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Branston, Maille. The figures are in the table below the chart.
View monthly share of search table
| Month | Baxters | Heinz | Opies | Branston | Maille | Mrs Elswood |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 43.8% | 7.2% | 3.9% | 1.2% | 0.1% |
| Nov 2025 | 52.8% | 35.4% | 5.8% | 4.8% | 1.2% | 0.1% |
| Dec 2025 | 50.5% | 33.9% | 8.3% | 5.6% | 1.7% | 0.12% |
| Jan 2026 | 46.9% | 38.5% | 9.5% | 3.5% | 1.5% | 0.14% |
| Feb 2026 | 51.9% | 34.9% | 7% | 4.7% | 1.4% | 0.15% |
| Mar 2026 | 47.4% | 38.9% | 7.8% | 4.3% | 1.6% | 0.14% |
| Apr 2026 | 46.6% | 38.2% | 9.4% | 4.2% | 1.5% | 0.14% |
| May 2026 | 48% | 39.4% | 6.5% | 4.3% | 1.6% | 0.14% |
| Jun 2026 | 48.6% | 39.9% | 6.5% | 3.6% | 1.3% | 0.14% |
| Jul 2026 | 52.4% | 35.2% | 7.1% | 3.9% | 1.4% | 0.13% |
| Aug 2026 | 48.1% | 39.5% | 6.5% | 4.3% | 1.3% | 0.24% |
| Sep 2026 | — | — | — | — | — | — |
How has the Branston and Maille comparison changed over the last 12 months?
3 findings
- Branston was ahead of Maille in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Branston’s estimated Share of Search among pickles brands worldwide moved from 3.9% to 4.3%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 11 months ending August 2026, Maille’s estimated Share of Search among pickles brands worldwide moved from 1.2% to 1.3%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for pickles brands worldwide in August 2026?
0 changes
Neither Branston nor Maille moved beyond provider rounding among pickles brands in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Branston’s and Maille’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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