Frank's RedHot vs Wattie's:Which is searched more?
In September 2026, Frank's RedHot had more branded searches than Wattie's among sauce and condiment brands worldwide. Frank's RedHot had about 3,600 branded searches, while Wattie's had 2,900. Frank's RedHot made up 0.23% of all sauce and condiment brand searches we track, and Wattie's accounted for 0.18%. These are worldwide searches for English-language branded terms.
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Is Frank's RedHot or Wattie's more popular in search?
Compare the sauce and condiment brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Frank's RedHot, Wattie's. The figures are in the table below the chart.
View monthly share of searches table
| Month | French's | Kewpie | Heinz | Cholula | Kikkoman | Bachan's | Masterfoods | Frank's RedHot | Wattie's | Duke's |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.2% | 19.4% | 13% | 8.7% | 3.9% | 0.96% | 0.28% | 0.28% | 0.23% | 0.03% |
| Nov 2025 | 54.5% | 19.9% | 10.9% | 8.9% | 4% | 0.98% | 0.29% | 0.29% | 0.19% | 0.03% |
| Dec 2025 | 55.5% | 20.3% | 9.1% | 9.1% | 4.1% | 1.2% | 0.24% | 0.3% | 0.16% | 0.03% |
| Jan 2026 | 51.7% | 23.1% | 10.4% | 8.5% | 4.6% | 0.93% | 0.34% | 0.28% | 0.18% | 0.02% |
| Feb 2026 | 52.6% | 23.5% | 8.6% | 8.6% | 4.7% | 1.2% | 0.28% | 0.28% | 0.19% | 0.02% |
| Mar 2026 | 51.5% | 23% | 10.3% | 8.4% | 3.8% | 1.1% | 0.34% | 0.28% | 1.1% | 0.06% |
| Apr 2026 | 52.1% | 23.3% | 10.5% | 8.6% | 3.8% | 0.94% | 0.28% | 0.23% | 0.23% | 0.02% |
| May 2026 | 52% | 23.3% | 10.4% | 8.5% | 3.8% | 1.1% | 0.34% | 0.23% | 0.18% | 0.02% |
| Jun 2026 | 52.2% | 23.3% | 10.5% | 8.6% | 3.8% | 0.94% | 0.28% | 0.23% | 0.18% | 0.02% |
| Jul 2026 | 53.2% | 23.8% | 8.7% | 8.7% | 3.9% | 0.96% | 0.28% | 0.23% | 0.16% | 0.02% |
| Aug 2026 | 52.2% | 23.3% | 10.5% | 8.6% | 3.8% | 0.94% | 0.28% | 0.23% | 0.15% | 0.02% |
| Sep 2026 | 52.2% | 23.3% | 10.5% | 8.6% | 3.8% | 0.94% | 0.28% | 0.23% | 0.18% | 0.02% |
How has the Frank's RedHot and Wattie's comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Wattie's took it in March 2026, Frank's RedHot took it in May 2026.
- Across the 12 months ending September 2026, Frank's RedHot’s share of searches among sauce and condiment brands worldwide moved from 0.28% to 0.23%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 12 months ending September 2026, Wattie's’ share of searches among sauce and condiment brands worldwide moved from 0.23% to 0.18%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for sauce and condiment brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Wattie's worldwide fell 19.7% over 12 measured months, from 3.6K to 2.9K in September 2026.
Estimated monthly branded searches for Frank's RedHot worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Frank's RedHot’s and Wattie's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Frank's RedHot
1 branded search term
- franks redhot
Wattie's
2 branded search terms
- wattie s
- watties
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