Earth's Best vs Wattie's:Which is more popular?
In September 2026, Wattie's had more branded searches than Earth's Best among baby food brands worldwide. Wattie's had about 2,900 branded searches, while Earth's Best had 480. Wattie's made up 1.5% of all baby food brand searches we track, and Earth's Best accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about baby food brands, Earth's Best appeared in three of the five answers and Wattie's in none.
Who do people search for more?
Wattie's, about 6 searches for every 1 for Earth's Best
Who does AI mention more?
Earth's Best, mentioned in 3 of 5 answers, Wattie's in 0
Who does AI recommend more?
Earth's Best, the only one of the two named
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Top baby food brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Earth's Best was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Wattie's did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Once Upon a Farm4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Gerber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Plum Organics3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Earth's Best3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bellamy's Organic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Only Organic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Wattie's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby food brands
5 answers
Asked ChatGPT
“Which baby food brand should I buy?”
Asked ChatGPT
“What are the best baby food brands?”
Asked ChatGPT
“What's the best baby food brand for first foods for babies?”
Searched Google, AI Overview
“best baby food”
Searched Google, AI Overview
“organic baby food”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Earth's Best or Wattie's more popular in search?
This chart shows how often people search Google for Earth's Best and Wattie's by name. Each line represents a brand's share of searches for all seven baby food brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Wattie's, Earth's Best. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bellamy's Organic | Once Upon a Farm | Gerber | Only Organic | Wattie's | Plum Organics | Earth's Best |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.6% | 37.7% | 24.4% | 1.2% | 1.5% | 1.2% | 0.25% |
| Nov 2025 | 36.7% | 33.1% | 26.2% | 1.3% | 1.3% | 1.3% | 0.14% |
| Dec 2025 | 35.2% | 31.8% | 29% | 1.3% | 1.3% | 1.3% | 0.17% |
| Jan 2026 | 34.8% | 35.4% | 26.5% | 0.94% | 1.1% | 1.1% | 0.13% |
| Feb 2026 | 21.8% | 53.6% | 22% | 0.78% | 0.94% | 0.78% | 0.13% |
| Mar 2026 | 36.5% | 26.9% | 27.9% | 0.87% | 6.6% | 1.1% | 0.14% |
| Apr 2026 | 34.6% | 31.2% | 30.2% | 1% | 1.5% | 1.2% | 0.13% |
| May 2026 | 37.1% | 27.8% | 31.1% | 1.3% | 1.3% | 1.1% | 0.15% |
| Jun 2026 | 37% | 26% | 32.9% | 1.3% | 1.5% | 1.3% | 0.17% |
| Jul 2026 | 31.3% | 28.2% | 36.7% | 1.4% | 1.1% | 1.1% | 0.18% |
| Aug 2026 | 29.4% | 32.4% | 34.4% | 1.6% | 1.1% | 1.1% | 0.14% |
| Sep 2026 | 34.5% | 31.1% | 30.1% | 1.5% | 1.5% | 0.98% | 0.25% |
How has the Earth's Best and Wattie's comparison changed over the last 12 months?
3 findings
- Wattie's was ahead of Earth's Best in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Earth's Best’s share of searches among baby food brands worldwide held steady at 0.25%, and its estimated monthly branded searches moved from 590 to 480.
- Across the 12 months ending September 2026, Wattie's’ share of searches among baby food brands worldwide held steady at 1.5%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for baby food brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Wattie's worldwide fell 19.7% over 12 measured months, from 3.6K to 2.9K in September 2026.
Estimated monthly branded searches for Earth's Best worldwide fell 18.6% over 12 measured months, from 590 to 480 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Earth's Best’s and Wattie's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Earth's Best
1 branded search term
- earths best
Wattie's
2 branded search terms
- wattie s
- watties
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