Earth's Best vs Once Upon a Farm:Which is more popular?
In September 2026, Once Upon a Farm had more branded searches than Earth's Best among baby food brands worldwide. Once Upon a Farm had about 60,500 branded searches, while Earth's Best had 480. Once Upon a Farm made up 31.1% of all baby food brand searches we track, and Earth's Best accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about baby food brands, Once Upon a Farm appeared in four of the five answers and Earth's Best in three. Earth's Best was mentioned before Once Upon a Farm in three out of five answers.
Who do people search for more?
Once Upon a Farm, about 126 searches for every 1 for Earth's Best
Who does AI mention more?
Once Upon a Farm, mentioned in 4 of 5 answers, Earth's Best in 3
Who does AI recommend more?
Earth's Best, named ahead of Once Upon a Farm in 3 of 5 answers
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Top baby food brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Once Upon a Farm was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Earth's Best was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Earth's Best was listed before Once Upon a Farm in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Once Upon a Farm4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Gerber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Plum Organics3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Earth's Best3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bellamy's Organic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Only Organic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wattie's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby food brands
5 answers
Asked ChatGPT
“Which baby food brand should I buy?”
Asked ChatGPT
“What are the best baby food brands?”
Asked ChatGPT
“What's the best baby food brand for first foods for babies?”
Searched Google, AI Overview
“best baby food”
Searched Google, AI Overview
“organic baby food”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Earth's Best or Once Upon a Farm more popular in search?
This chart shows how often people search Google for Earth's Best and Once Upon a Farm by name. Each line represents a brand's share of searches for all seven baby food brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Once Upon a Farm, Earth's Best. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bellamy's Organic | Once Upon a Farm | Gerber | Only Organic | Wattie's | Plum Organics | Earth's Best |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.6% | 37.7% | 24.4% | 1.2% | 1.5% | 1.2% | 0.25% |
| Nov 2025 | 36.7% | 33.1% | 26.2% | 1.3% | 1.3% | 1.3% | 0.14% |
| Dec 2025 | 35.2% | 31.8% | 29% | 1.3% | 1.3% | 1.3% | 0.17% |
| Jan 2026 | 34.8% | 35.4% | 26.5% | 0.94% | 1.1% | 1.1% | 0.13% |
| Feb 2026 | 21.8% | 53.6% | 22% | 0.78% | 0.94% | 0.78% | 0.13% |
| Mar 2026 | 36.5% | 26.9% | 27.9% | 0.87% | 6.6% | 1.1% | 0.14% |
| Apr 2026 | 34.6% | 31.2% | 30.2% | 1% | 1.5% | 1.2% | 0.13% |
| May 2026 | 37.1% | 27.8% | 31.1% | 1.3% | 1.3% | 1.1% | 0.15% |
| Jun 2026 | 37% | 26% | 32.9% | 1.3% | 1.5% | 1.3% | 0.17% |
| Jul 2026 | 31.3% | 28.2% | 36.7% | 1.4% | 1.1% | 1.1% | 0.18% |
| Aug 2026 | 29.4% | 32.4% | 34.4% | 1.6% | 1.1% | 1.1% | 0.14% |
| Sep 2026 | 34.5% | 31.1% | 30.1% | 1.5% | 1.5% | 0.98% | 0.25% |
How has the Earth's Best and Once Upon a Farm comparison changed over the last 12 months?
3 findings
- Once Upon a Farm was ahead of Earth's Best in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Earth's Best’s share of searches among baby food brands worldwide held steady at 0.25%, and its estimated monthly branded searches moved from 590 to 480.
- Across the 12 months ending September 2026, Once Upon a Farm’s share of searches among baby food brands worldwide moved from 37.7% to 31.1%, and its estimated monthly branded searches moved from 90.5K to 60.5K.
How did search popularity change for baby food brands worldwide in September 2026?
3 changes
In September 2026, Bellamy's Organic overtook Gerber and Once Upon a Farm to become the leader among baby food brands worldwide, with 34.5% of the searches.
In September 2026, Once Upon a Farm lost share of searches among baby food brands worldwide, from 32.4% to 31.1%.
Estimated monthly branded searches for Earth's Best worldwide fell 18.6% over 12 measured months, from 590 to 480 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Earth's Best’s and Once Upon a Farm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Earth's Best
1 branded search term
- earths best
Once Upon a Farm
1 branded search term
- once upon a farm
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