Brandwave

Bellamy's Organic vs Earth's Best:Which is more popular?

In September 2026, Bellamy's Organic had more branded searches than Earth's Best among baby food brands worldwide. Bellamy's Organic had about 67,100 branded searches, while Earth's Best had 480. Bellamy's Organic made up 34.5% of all baby food brand searches we track, and Earth's Best accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about baby food brands, Earth's Best appeared in three of the five answers and Bellamy's Organic in none.

Among baby food brands worldwide in September 2026

Who do people search for more?

Bellamy's Organic, about 140 searches for every 1 for Earth's Best

Bellamy's Organic 67.1K searchesEarth's Best 480 searches

Who does AI mention more?

Earth's Best, mentioned in 3 of 5 answers, Bellamy's Organic in 0

Earth's Best in 3 of 5Bellamy's Organic in 0 of 5

Who does AI recommend more?

Earth's Best, the only one of the two named

Earth's Best first in 3Bellamy's Organic never named

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Top baby food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Earth's Best was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bellamy's Organic did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Once Upon a Farm1st
  2. Earth's Best2nd
  3. Gerber3rd
  4. Plum Organics4th
  5. Bellamy's Organic–
  6. Only Organic–
  7. Wattie's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Once Upon a Farm4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gerber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Plum Organics3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Earth's Best3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bellamy's Organic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Only Organic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wattie's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baby food brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Bellamy's Organic or Earth's Best more popular in search?

This chart shows how often people search Google for Bellamy's Organic and Earth's Best by name. Each line represents a brand's share of searches for all seven baby food brands we track, month by month, from English-language searches worldwide.

Bellamy's Organic and Earth's Best among baby food brands worldwide, by month

Share of searches by month for Bellamy's Organic, Earth's Best. The figures are in the table below the chart.

View monthly share of searches table
MonthBellamy's OrganicOnce Upon a FarmGerberOnly OrganicWattie'sPlum OrganicsEarth's Best
Oct 202533.6%37.7%24.4%1.2%1.5%1.2%0.25%
Nov 202536.7%33.1%26.2%1.3%1.3%1.3%0.14%
Dec 202535.2%31.8%29%1.3%1.3%1.3%0.17%
Jan 202634.8%35.4%26.5%0.94%1.1%1.1%0.13%
Feb 202621.8%53.6%22%0.78%0.94%0.78%0.13%
Mar 202636.5%26.9%27.9%0.87%6.6%1.1%0.14%
Apr 202634.6%31.2%30.2%1%1.5%1.2%0.13%
May 202637.1%27.8%31.1%1.3%1.3%1.1%0.15%
Jun 202637%26%32.9%1.3%1.5%1.3%0.17%
Jul 202631.3%28.2%36.7%1.4%1.1%1.1%0.18%
Aug 202629.4%32.4%34.4%1.6%1.1%1.1%0.14%
Sep 202634.5%31.1%30.1%1.5%1.5%0.98%0.25%

How has the Bellamy's Organic and Earth's Best comparison changed over the last 12 months?

3 findings

How did search popularity change for baby food brands worldwide in September 2026?

2 changes
  1. In September 2026, Bellamy's Organic overtook Gerber and Once Upon a Farm to become the leader among baby food brands worldwide, with 34.5% of the searches.

  2. Estimated monthly branded searches for Earth's Best worldwide fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Bellamy's Organic’s and Earth's Best’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bellamy's Organic

3 branded search terms

  • bellamy s organic
  • bellamys
  • bellamysorganic

Earth's Best

1 branded search term

  • earths best

How the Brand Demand Index is measured

Other head-to-heads among baby food brands

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