Brandwave

Earth's Best vs Only Organic:Which is more popular?

In September 2026, Only Organic had more branded searches than Earth's Best among baby food brands worldwide. Only Organic had about 2,900 branded searches, while Earth's Best had 480. Only Organic made up 1.5% of all baby food brand searches we track, and Earth's Best accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about baby food brands, Earth's Best appeared in three of the five answers and Only Organic in none.

Among baby food brands worldwide in September 2026

Who do people search for more?

Only Organic, about 6 searches for every 1 for Earth's Best

Only Organic 2.9K searchesEarth's Best 480 searches

Who does AI mention more?

Earth's Best, mentioned in 3 of 5 answers, Only Organic in 0

Earth's Best in 3 of 5Only Organic in 0 of 5

Who does AI recommend more?

Earth's Best, the only one of the two named

Earth's Best first in 3Only Organic never named

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Top baby food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Earth's Best was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Only Organic did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Once Upon a Farm1st
  2. Earth's Best2nd
  3. Gerber3rd
  4. Plum Organics4th
  5. Bellamy's Organic–
  6. Only Organic–
  7. Wattie's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Once Upon a Farm4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gerber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Plum Organics3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Earth's Best3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bellamy's Organic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Only Organic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wattie's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baby food brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Earth's Best or Only Organic more popular in search?

This chart shows how often people search Google for Earth's Best and Only Organic by name. Each line represents a brand's share of searches for all seven baby food brands we track, month by month, from English-language searches worldwide.

Earth's Best and Only Organic among baby food brands worldwide, by month

Share of searches by month for Only Organic, Earth's Best. The figures are in the table below the chart.

View monthly share of searches table
MonthBellamy's OrganicOnce Upon a FarmGerberOnly OrganicWattie'sPlum OrganicsEarth's Best
Oct 202533.6%37.7%24.4%1.2%1.5%1.2%0.25%
Nov 202536.7%33.1%26.2%1.3%1.3%1.3%0.14%
Dec 202535.2%31.8%29%1.3%1.3%1.3%0.17%
Jan 202634.8%35.4%26.5%0.94%1.1%1.1%0.13%
Feb 202621.8%53.6%22%0.78%0.94%0.78%0.13%
Mar 202636.5%26.9%27.9%0.87%6.6%1.1%0.14%
Apr 202634.6%31.2%30.2%1%1.5%1.2%0.13%
May 202637.1%27.8%31.1%1.3%1.3%1.1%0.15%
Jun 202637%26%32.9%1.3%1.5%1.3%0.17%
Jul 202631.3%28.2%36.7%1.4%1.1%1.1%0.18%
Aug 202629.4%32.4%34.4%1.6%1.1%1.1%0.14%
Sep 202634.5%31.1%30.1%1.5%1.5%0.98%0.25%

How has the Earth's Best and Only Organic comparison changed over the last 12 months?

3 findings
  • Only Organic was ahead of Earth's Best in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Earth's Best’s share of searches among baby food brands worldwide held steady at 0.25%, and its estimated monthly branded searches moved from 590 to 480.
  • Across the 12 months ending September 2026, Only Organic’s share of searches among baby food brands worldwide moved from 1.2% to 1.5%, and its estimated monthly branded searches held steady at 2.9K.

How did search popularity change for baby food brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Earth's Best worldwide fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Earth's Best’s and Only Organic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Earth's Best

1 branded search term

  • earths best

Only Organic

1 branded search term

  • only organic

How the Brand Demand Index is measured

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