Earth's Best vs Gerber:Which is more popular?
In September 2026, Gerber had more branded searches than Earth's Best among baby food brands worldwide. Gerber had about 58,600 branded searches, while Earth's Best had 480. Gerber made up 30.1% of all baby food brand searches we track, and Earth's Best accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about baby food brands, Gerber appeared in four of the five answers and Earth's Best in three. Earth's Best was mentioned before Gerber in three out of four answers that named either.
Who do people search for more?
Gerber, about 122 searches for every 1 for Earth's Best
Who does AI mention more?
Gerber, mentioned in 4 of 5 answers, Earth's Best in 3
Who does AI recommend more?
Earth's Best, named ahead of Gerber in 3 of 4 answers
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Top baby food brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Gerber was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Earth's Best was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Earth's Best was listed before Gerber in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Once Upon a Farm4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Gerber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Plum Organics3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Earth's Best3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bellamy's Organic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Only Organic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wattie's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby food brands
5 answers
Asked ChatGPT
“Which baby food brand should I buy?”
Asked ChatGPT
“What are the best baby food brands?”
Asked ChatGPT
“What's the best baby food brand for first foods for babies?”
Searched Google, AI Overview
“best baby food”
Searched Google, AI Overview
“organic baby food”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Earth's Best or Gerber more popular in search?
This chart shows how often people search Google for Earth's Best and Gerber by name. Each line represents a brand's share of searches for all seven baby food brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Gerber, Earth's Best. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bellamy's Organic | Once Upon a Farm | Gerber | Only Organic | Wattie's | Plum Organics | Earth's Best |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.6% | 37.7% | 24.4% | 1.2% | 1.5% | 1.2% | 0.25% |
| Nov 2025 | 36.7% | 33.1% | 26.2% | 1.3% | 1.3% | 1.3% | 0.14% |
| Dec 2025 | 35.2% | 31.8% | 29% | 1.3% | 1.3% | 1.3% | 0.17% |
| Jan 2026 | 34.8% | 35.4% | 26.5% | 0.94% | 1.1% | 1.1% | 0.13% |
| Feb 2026 | 21.8% | 53.6% | 22% | 0.78% | 0.94% | 0.78% | 0.13% |
| Mar 2026 | 36.5% | 26.9% | 27.9% | 0.87% | 6.6% | 1.1% | 0.14% |
| Apr 2026 | 34.6% | 31.2% | 30.2% | 1% | 1.5% | 1.2% | 0.13% |
| May 2026 | 37.1% | 27.8% | 31.1% | 1.3% | 1.3% | 1.1% | 0.15% |
| Jun 2026 | 37% | 26% | 32.9% | 1.3% | 1.5% | 1.3% | 0.17% |
| Jul 2026 | 31.3% | 28.2% | 36.7% | 1.4% | 1.1% | 1.1% | 0.18% |
| Aug 2026 | 29.4% | 32.4% | 34.4% | 1.6% | 1.1% | 1.1% | 0.14% |
| Sep 2026 | 34.5% | 31.1% | 30.1% | 1.5% | 1.5% | 0.98% | 0.25% |
How has the Earth's Best and Gerber comparison changed over the last 12 months?
3 findings
- Gerber was ahead of Earth's Best in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Earth's Best’s share of searches among baby food brands worldwide held steady at 0.25%, and its estimated monthly branded searches moved from 590 to 480.
- Across the 12 months ending September 2026, Gerber’s share of searches among baby food brands worldwide moved from 24.4% to 30.1%, and its estimated monthly branded searches held steady at 58.6K.
How did search popularity change for baby food brands worldwide in September 2026?
3 changes
In September 2026, Bellamy's Organic overtook Gerber and Once Upon a Farm to become the leader among baby food brands worldwide, with 34.5% of the searches.
In September 2026, Gerber lost share of searches among baby food brands worldwide, from 34.4% to 30.1%.
Estimated monthly branded searches for Earth's Best worldwide fell 18.6% over 12 measured months, from 590 to 480 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Earth's Best’s and Gerber’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Earth's Best
1 branded search term
- earths best
Gerber
2 branded search terms
- gerber baby food
- gerber puffs
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