Brandwave

Gerber vs Plum Organics:Which is more popular?

In September 2026, Gerber had more branded searches than Plum Organics among baby food brands worldwide. Gerber had about 58,600 branded searches, while Plum Organics had 1,900. Gerber made up 30.1% of all baby food brand searches we track, and Plum Organics accounted for 0.98%. When we asked ChatGPT and Google AI Overviews about baby food brands, Gerber appeared in four of the five answers and Plum Organics in three. Gerber was mentioned before Plum Organics in four out of five answers.

Among baby food brands worldwide in September 2026

Who do people search for more?

Gerber, about 31 searches for every 1 for Plum Organics

Gerber 58.6K searchesPlum Organics 1.9K searches

Who does AI mention more?

Gerber, mentioned in 4 of 5 answers, Plum Organics in 3

Gerber in 4 of 5Plum Organics in 3 of 5

Who does AI recommend more?

Gerber, named ahead of Plum Organics in 4 of 5 answers

Gerber first in 4Plum Organics first in 1

Follow Gerber vs Plum Organics and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top baby food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gerber was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Plum Organics was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Gerber was listed before Plum Organics in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Once Upon a Farm1st
  2. Earth's Best2nd
  3. Gerber3rd
  4. Plum Organics4th
  5. Bellamy's Organic–
  6. Only Organic–
  7. Wattie's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Once Upon a Farm4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gerber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Plum Organics3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Earth's Best3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bellamy's Organic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Only Organic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wattie's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baby food brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Gerber or Plum Organics more popular in search?

This chart shows how often people search Google for Gerber and Plum Organics by name. Each line represents a brand's share of searches for all seven baby food brands we track, month by month, from English-language searches worldwide.

Gerber and Plum Organics among baby food brands worldwide, by month

Share of searches by month for Gerber, Plum Organics. The figures are in the table below the chart.

View monthly share of searches table
MonthBellamy's OrganicOnce Upon a FarmGerberOnly OrganicWattie'sPlum OrganicsEarth's Best
Oct 202533.6%37.7%24.4%1.2%1.5%1.2%0.25%
Nov 202536.7%33.1%26.2%1.3%1.3%1.3%0.14%
Dec 202535.2%31.8%29%1.3%1.3%1.3%0.17%
Jan 202634.8%35.4%26.5%0.94%1.1%1.1%0.13%
Feb 202621.8%53.6%22%0.78%0.94%0.78%0.13%
Mar 202636.5%26.9%27.9%0.87%6.6%1.1%0.14%
Apr 202634.6%31.2%30.2%1%1.5%1.2%0.13%
May 202637.1%27.8%31.1%1.3%1.3%1.1%0.15%
Jun 202637%26%32.9%1.3%1.5%1.3%0.17%
Jul 202631.3%28.2%36.7%1.4%1.1%1.1%0.18%
Aug 202629.4%32.4%34.4%1.6%1.1%1.1%0.14%
Sep 202634.5%31.1%30.1%1.5%1.5%0.98%0.25%

How has the Gerber and Plum Organics comparison changed over the last 12 months?

3 findings
  • Gerber was ahead of Plum Organics in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Gerber’s share of searches among baby food brands worldwide moved from 24.4% to 30.1%, and its estimated monthly branded searches held steady at 58.6K.
  • Across the 12 months ending September 2026, Plum Organics’ share of searches among baby food brands worldwide moved from 1.2% to 0.98%, and its estimated monthly branded searches moved from 2.9K to 1.9K.

How did search popularity change for baby food brands worldwide in September 2026?

3 changes

  1. In September 2026, Bellamy's Organic overtook Gerber and Once Upon a Farm to become the leader among baby food brands worldwide, with 34.5% of the searches.

  2. In September 2026, Gerber lost share of searches among baby food brands worldwide, from 34.4% to 30.1%.

  3. Estimated monthly branded searches for Plum Organics worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Gerber’s and Plum Organics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gerber

2 branded search terms

  • gerber baby food
  • gerber puffs

Plum Organics

1 branded search term

  • plum organics

How the Brand Demand Index is measured

Other head-to-heads among baby food brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free