Brandwave

How popular isLa Marzocco in search?

In September 2026, there were an estimated 301K branded searches for La Marzocco worldwide which is up 22.4% over the last 12 months. La Marzocco holds 6.2% estimated Share of Search among coffee machine brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nespresso68.6%
  2. De'Longhi13.8%
  3. Jura6.2%
  4. La Marzocco6.2%
  5. Breville3.4%
  6. Sunbeam1.9%
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Where does La Marzocco compete?

La Marzocco is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Coffee machine brands4th of 66.2%Shown below
Tamping mat brands1st of 557.7%Show ranking

Which coffee machine brands compete with La Marzocco?

La Marzocco against coffee machine brands worldwide, by month

Share of Search by month for Nespresso, De'Longhi, Jura, La Marzocco, Breville. The figures are in the table below the chart.

View monthly share of search table
MonthNespressoDe'LonghiJuraLa MarzoccoBrevilleSunbeam
Oct 202567.5%16.6%6.1%5%2.7%2.2%
Nov 202570.1%17.1%4.2%3.5%3.5%1.6%
Dec 202567.5%16.5%5%5%4.1%2%
Jan 202665.4%16.1%7.2%5.9%3.2%2.2%
Feb 202669.9%14%6.3%5.1%2.8%1.9%
Mar 202669.6%14%6.3%5.1%2.8%2.3%
Apr 202668.8%13.8%6.2%6.2%2.8%2.2%
May 202668.8%13.8%6.2%6.2%2.8%2.2%
Jun 202669%13.9%6.2%6.2%2.8%1.9%
Jul 202663.6%15.6%8.5%7%3.1%2.2%
Aug 202667.9%13.6%7.5%6.1%2.7%2.2%
Sep 202668.6%13.8%6.2%6.2%3.4%1.9%

  1. 1.Nespresso

    68.6%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.De'Longhi

    13.8%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Jura

    6.2%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -1.3 points.

  4. 4.La Marzocco

    6.2%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Breville

    3.4%

    Held 5th. 165K estimated branded searches, +22.2% vs prior month. Share +0.6 points.

  6. 6.Sunbeam

    1.9%

    Held 6th. 90.5K estimated branded searches, -17.1% vs prior month. Share -0.4 points.

Compare search popularity between La Marzocco and its closest rivals

Every comparison with La Marzocco

How has branded search demand for La Marzocco changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for La Marzocco worldwide rose from 246K to 301K.
  • Across the 12 months ending September 2026, La Marzocco’s estimated Share of Search among coffee machine brands worldwide increased from 5% to 6.2%.
  • Across the 12 months ending September 2026, La Marzocco’s estimated Share of Search among coffee machine brands worldwide peaked at 7% in July 2026 and was lowest at 3.5% in November 2025.

How did search popularity change for coffee machine brands worldwide in September 2026?

  1. In September 2026, Nespresso gained estimated Share of Search among coffee machine brands worldwide, from 67.9% to 68.6%.

  2. In September 2026, Breville gained estimated Share of Search among coffee machine brands worldwide, from 2.7% to 3.4%.

  3. In September 2026, Jura lost estimated Share of Search among coffee machine brands worldwide, from 7.5% to 6.2%.

  4. Estimated monthly branded searches for La Marzocco worldwide rose 22.4% over 12 measured months, from 246K to 301K in September 2026.

  5. Estimated monthly branded searches for Sunbeam worldwide fell 18.2% over 12 measured months, from 111K to 90.5K in September 2026.

  6. Estimated monthly branded searches for De'Longhi worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

How is La Marzocco measured?

Brandwave collects information about searches that people make online using La Marzocco’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • la marzocco

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How the Brand Demand Index is measured

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