How popular isLa Marzocco in search?
In September 2026, there were an estimated 301K branded searches for La Marzocco worldwide which is up 22.4% over the last 12 months. La Marzocco holds 22.8% estimated Share of Search among tamping mat brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which tamping mat brands compete with La Marzocco?
Share of Search by month for Breville, La Marzocco, Gaggia. The figures are in the table below the chart.
View monthly share of search table
| Month | Breville | La Marzocco | Gaggia | Sage | Eureka |
|---|---|---|---|---|---|
| Oct 2025 | 67.2% | 20.2% | 11.8% | 0.81% | — |
| Nov 2025 | 75.3% | 13.7% | 10.3% | 0.67% | — |
| Dec 2025 | 73.9% | 16.5% | 9% | 0.66% | — |
| Jan 2026 | 69.2% | 19.7% | 10.4% | 0.65% | — |
| Feb 2026 | 66.4% | 21.5% | 11.4% | 0.71% | — |
| Mar 2026 | 64.9% | 20.9% | 13.5% | 0.69% | — |
| Apr 2026 | 62.5% | 24.5% | 12.4% | 0.54% | — |
| May 2026 | 63.7% | 25% | 10.8% | 0.55% | — |
| Jun 2026 | 63.9% | 24.8% | 10.7% | 0.54% | — |
| Jul 2026 | 65.9% | 23.4% | 10.1% | 0.51% | — |
| Aug 2026 | 65% | 23.2% | 11.3% | 0.51% | — |
| Sep 2026 | 66.6% | 22.8% | 10.1% | 0.5% | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.6% | 879K | +4.1% | +1.6 points | |
| 2, held 2nd | 22.8% | 301K | 0% | -0.4 points | |
| 3, held 3rd | 10.1% | 133K | -9.7% | -1.3 points | |
| 4, held 4th | 0.5% | 6.6K | 0% | 0 points | |
| —, not measured this month | — | — | — | — |
1.
Breville
66.6%
Held 1st. 879K estimated branded searches, +4.1% vs prior month. Share +1.6 points.
22.8%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -0.4 points.
3.
Gaggia10.1%
Held 3rd. 133K estimated branded searches, -9.7% vs prior month. Share -1.3 points.
4.
Sage
0.5%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
—.
Eureka—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between La Marzocco and its closest rivals
Every comparison with La Marzocco
8 comparisons
How has branded search demand for La Marzocco changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for La Marzocco worldwide rose from 246K to 301K.
- Across the 12 months ending September 2026, La Marzocco’s estimated Share of Search among tamping mat brands worldwide increased from 20.2% to 22.8%.
- Across the 12 months ending September 2026, La Marzocco’s estimated Share of Search among tamping mat brands worldwide peaked at 25% in May 2026 and was lowest at 13.7% in November 2025.
How did search popularity change for tamping mat brands worldwide in September 2026?
4 changes
In September 2026, Breville gained estimated Share of Search among tamping mat brands worldwide, from 65% to 66.6%.
In September 2026, Gaggia lost estimated Share of Search among tamping mat brands worldwide, from 11.3% to 10.1%.
La Marzocco’s estimated Share of Search among tamping mat brands worldwide has lost ground for 3 months in a row, from 24.8% to 22.8% in September 2026.
Estimated monthly branded searches for Sage worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.
Where does La Marzocco compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Coffee machine brands | 5th of 6 | 4.7% | Show ranking |
| Tamping mat brands | 2nd of 5 | 22.8% | Shown above |
How is La Marzocco measured?
Brandwave collects information about searches that people make online using La Marzocco’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- la marzocco
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