How popular isGaggia in search?
In September 2026, there were an estimated 133K branded searches for Gaggia worldwide which is down 7.8% over the last 12 months. Gaggia holds 9.5% estimated Share of Search among tamping mat brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
La Marzocco57.7%Breville31.6%
Gaggia9.5%Sage1.3%
Eureka<0.01%
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Which tamping mat brands compete with Gaggia?
Share of Search by month for La Marzocco, Breville, Gaggia. The figures are in the table below the chart.
View monthly share of search table
| Month | La Marzocco | Breville | Gaggia | Sage | Eureka |
|---|---|---|---|---|---|
| Oct 2025 | 54.5% | 29.9% | 13.4% | 2.2% | <0.01% |
| Nov 2025 | 42.6% | 42.6% | 12.8% | 2.1% | <0.01% |
| Dec 2025 | 48.6% | 39.7% | 9.8% | 2% | <0.01% |
| Jan 2026 | 56.1% | 30.8% | 11.3% | 1.8% | <0.01% |
| Feb 2026 | 56.1% | 30.8% | 11.3% | 1.8% | <0.01% |
| Mar 2026 | 54.7% | 30% | 13.5% | 1.8% | <0.01% |
| Apr 2026 | 59.8% | 26.8% | 12% | 1.3% | <0.01% |
| May 2026 | 61.2% | 27.4% | 10.1% | 1.3% | <0.01% |
| Jun 2026 | 61.2% | 27.4% | 10.1% | 1.3% | <0.01% |
| Jul 2026 | 61.2% | 27.4% | 10.1% | 1.3% | <0.01% |
| Aug 2026 | 61.2% | 27.4% | 10.1% | 1.3% | <0.01% |
| Sep 2026 | 57.7% | 31.6% | 9.5% | 1.3% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.7% | 301K | 0% | -3.5 points | |
| 2, held 2nd | 31.6% | 165K | +22.2% | +4.2 points | |
| 3, held 3rd | 9.5% | 49.5K | 0% | -0.6 points | |
| 4, held 4th | 1.3% | 6.6K | 0% | -0.1 points | |
| 5, held 5th | <0.01% | 10 | 0% | 0 points |
57.7%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share -3.5 points.
2.
31.6%
Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +4.2 points.
3.
Gaggia9.5%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.6 points.
4.
1.3%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Eureka<0.01%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Gaggia and its closest rivals
Every comparison with Gaggia
6 comparisons
How has branded search demand for Gaggia changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Gaggia worldwide fell from 144K to 133K.
- Across the 12 months ending September 2026, Gaggia’s estimated Share of Search among tamping mat brands worldwide decreased from 13.4% to 9.5%.
- Across the 12 months ending September 2026, Gaggia’s estimated Share of Search among tamping mat brands worldwide peaked at 13.5% in March 2026 and was lowest at 9.5% in September 2026.
How did search popularity change for tamping mat brands worldwide in September 2026?
5 changes
In September 2026, Breville gained estimated Share of Search among tamping mat brands worldwide, from 27.4% to 31.6%.
In September 2026, La Marzocco lost estimated Share of Search among tamping mat brands worldwide, from 61.2% to 57.7%.
In September 2026, Gaggia lost estimated Share of Search among tamping mat brands worldwide, from 10.1% to 9.5%.
Estimated monthly branded searches for Eureka worldwide fell 66.7% over 12 measured months, from 30 to 10 in September 2026.
Estimated monthly branded searches for Sage worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.
Where does Gaggia compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Home espresso machine brands | 3rd of 5 | 5% | Show ranking |
| Tamping mat brands | 3rd of 5 | 9.5% | Shown above |
How is Gaggia measured?
Brandwave collects information about searches that people make online using Gaggia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- gaggia
- gaggia cadorna
- gaggia classic
- gaggia coffee machine
- gaggia espresso machine
- gaggia magenta
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Is Gaggia your brand?
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