Brandwave

Bodum vs Stojo:Which is more popular?

In September 2026, Bodum had more branded searches than Stojo among keep cup brands worldwide. Bodum had about 40,500 branded searches, while Stojo had 3,600. Bodum made up 12.8% of all keep cup brand searches we track, and Stojo accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about keep cup brands, Stojo appeared in three of the four answers and Bodum in none.

Among keep cup brands worldwide in September 2026

Who do people search for more?

Bodum, about 11 searches for every 1 for Stojo

Bodum 40.5K searchesStojo 3.6K searches

Who does AI mention more?

Stojo, mentioned in 3 of 4 answers, Bodum in 0

Stojo in 3 of 4Bodum in 0 of 4

Who does AI recommend more?

Stojo, the only one of the two named

Stojo first in 3Bodum never named

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Top keep cup brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Stojo was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Bodum did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. KeepCup1st
  2. Fellow2nd
  3. Frank Green3rd
  4. Stojo4th
  5. Chilly's–
  6. Bodum–
  7. Huskee–
  8. Avanti Homewares–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KeepCup4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fellow3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stojo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Frank Green2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Chilly's0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bodum0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Huskee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Avanti Homewares0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about keep cup brands

4 answers
  • Asked ChatGPT

    “Which keep cup brand should I buy?”

    1. 1KeepCup
    2. 2Fellow
    3. 3Stojo
  • Asked ChatGPT

    “What are the best keep cup brands?”

    1. 1KeepCup
    2. 2Fellow
    3. 3Frank Green
    4. 4Stojo
  • Asked ChatGPT

    “What's the best keep cup brand for coffee on the go?”

    1. 1KeepCup
    2. 2Fellow
    3. 3Frank Green
    4. 4Stojo
  • Searched Google, AI Overview

    “travel coffee cup”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “reusable coffee cup”

    1. 1KeepCup

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bodum or Stojo more popular in search?

This chart shows how often people search Google for Bodum and Stojo by name. Each line represents a brand's share of searches for all eight keep cup brands we track, month by month, from English-language searches worldwide.

Bodum and Stojo among keep cup brands worldwide, by month

Share of searches by month for Bodum, Stojo. The figures are in the table below the chart.

View monthly share of searches table
MonthFrank GreenChilly'sBodumKeepCupFellowHuskeeStojoAvanti Homewares
Oct 202542.3%34.7%15.5%3.8%1.1%1.1%1.1%0.35%
Nov 202550.1%27.5%15.1%3.7%1.3%0.9%1.1%0.3%
Dec 202549.9%27.5%15%3.7%1.6%0.89%1.1%0.28%
Jan 202639.2%39.2%14.4%3.5%1.3%1%1%0.39%
Feb 202642.2%34.5%15.5%3.8%1.4%1.1%1.1%0.41%
Mar 202641.5%33.9%15.2%4.6%1.7%1.4%1.4%0.39%
Apr 202641.8%34.1%15.3%4.6%1.4%1.1%1.4%0.38%
May 202636.9%37%16.6%5%1.5%1.2%1.5%0.45%
Jun 202638%38.1%14%5.1%1.5%1%1.9%0.4%
Jul 202646.2%31.1%13.9%4.1%1.8%0.99%1.5%0.42%
Aug 202646.5%31.1%14%4.2%1.9%1%1%0.37%
Sep 202642.8%34.9%12.8%4.7%2.1%1.1%1.1%0.41%

How has the Bodum and Stojo comparison changed over the last 12 months?

3 findings
  • Bodum was ahead of Stojo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bodum’s share of searches among keep cup brands worldwide moved from 15.5% to 12.8%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
  • Across the 12 months ending September 2026, Stojo’s share of searches among keep cup brands worldwide held steady at 1.1%, and its estimated monthly branded searches moved from 4.4K to 3.6K.

How did search popularity change for keep cup brands worldwide in September 2026?

2 changes
  1. In September 2026, Bodum lost share of searches among keep cup brands worldwide, from 14% to 12.8%.

  2. Estimated monthly branded searches for Stojo worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bodum’s and Stojo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bodum

1 branded search term

  • bodum

Stojo

1 branded search term

  • stojo

How the Brand Demand Index is measured

Other head-to-heads among keep cup brands

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