Brandwave

How popular isRoyal Doulton in search?

In September 2026, there were an estimated 40.5K branded searches for Royal Doulton worldwide which is down 18.2% over the last 12 months. Royal Doulton holds 19.9% estimated Share of Search among dinner set brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Corelle29.8%
  2. Wedgwood24.3%
  3. Royal Doulton19.9%
  4. Denby16.3%
  5. Maxwell & Williams8.9%
  6. Ecology0.82%
Royal Doulton website (opens in a new tab)

Follow Royal Doulton and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which dinner set brands compete with Royal Doulton?

Royal Doulton against dinner set brands worldwide, by month

Share of Search by month for Corelle, Wedgwood, Royal Doulton, Denby, Maxwell & Williams. The figures are in the table below the chart.

View monthly share of search table
MonthCorelleWedgwoodRoyal DoultonDenbyMaxwell & WilliamsEcology
Oct 202525.7%25.7%21.1%17.2%9.4%0.82%
Nov 202531.1%20.8%20.8%17%9.3%1%
Dec 202524.3%24.3%19.8%19.8%10.8%0.97%
Jan 202627%22.1%22.1%18.1%9.9%0.89%
Feb 202629.2%23.9%19.6%16%10.7%0.64%
Mar 202619.9%19.9%16.3%36.1%7.3%0.54%
Apr 202619.3%15.8%15.8%43%5.8%0.52%
May 202621.9%21.9%14.7%32.8%8%0.59%
Jun 202621.3%17.4%14.2%38.6%7.8%0.68%
Jul 202628.7%23.5%19.2%19.2%8.6%0.92%
Aug 202624.1%24.1%19.7%24.1%7.2%0.77%
Sep 202629.8%24.3%19.9%16.3%8.9%0.82%

  1. 1.Corelle

    29.8%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +5.7 points.

  2. 2.Wedgwood

    24.3%

    Moved from 3rd to 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share +0.2 points.

  3. 3.Royal Doulton

    19.9%

    Moved from 4th to 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share +0.2 points.

  4. 4.Denby

    16.3%

    Moved from 2nd to 4th. 33.1K estimated branded searches, -45.3% vs prior month. Share -7.8 points.

  5. 5.Maxwell & Williams

    8.9%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share +1.7 points.

  6. 6.Ecology

    0.82%

    Held 6th. 1.7K estimated branded searches, -14.4% vs prior month. Share 0 points.

Compare search popularity between Royal Doulton and its closest rivals

Every comparison with Royal Doulton

How has branded search demand for Royal Doulton changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Royal Doulton worldwide fell from 49.5K to 40.5K.
  • Across the 12 months ending September 2026, Royal Doulton’s estimated Share of Search among dinner set brands worldwide decreased from 21.1% to 19.9%.
  • Across the 12 months ending September 2026, Royal Doulton’s estimated Share of Search among dinner set brands worldwide peaked at 22.1% in January 2026 and was lowest at 14.2% in June 2026.

How did search popularity change for dinner set brands worldwide in September 2026?

  1. In September 2026, Corelle gained estimated Share of Search among dinner set brands worldwide, from 24.1% to 29.8%.

  2. In September 2026, Maxwell & Williams gained estimated Share of Search among dinner set brands worldwide, from 7.2% to 8.9%.

  3. In September 2026, Denby lost estimated Share of Search among dinner set brands worldwide, from 24.1% to 16.3%.

  4. Wedgwood’s estimated Share of Search among dinner set brands worldwide has gained ground for 3 months in a row, from 17.4% to 24.3% in September 2026.

  5. Royal Doulton’s estimated Share of Search among dinner set brands worldwide has gained ground for 3 months in a row, from 14.2% to 19.9% in September 2026.

  6. Estimated monthly branded searches for Ecology worldwide fell 14% over 12 measured months, from 1.9K to 1.7K in September 2026.

Where does Royal Doulton compete?

Royal Doulton is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Champagne flutes brands3rd of 30.93%Show ranking
Dinnerware brands4th of 69%Show ranking
Dinner set brands3rd of 619.9%Shown above

How is Royal Doulton measured?

Brandwave collects information about searches that people make online using Royal Doulton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • royal doulton

Do you work for Royal Doulton? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Royal Doulton your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free