Royal Doulton vs Waterford:Which is searched more?
In September 2026, Waterford had more branded searches than Royal Doulton among champagne flutes brands worldwide. Waterford was estimated to have 246K branded searches compared to Royal Doulton’s 40.5K, and held a 5.6% Share of Search versus Royal Doulton’s 0.93%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Royal Doulton or Waterford?
Compare the champagne flutes brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Waterford, Royal Doulton. The figures are in the table below the chart.
View monthly share of search table
| Month | Swarovski | Waterford | Royal Doulton |
|---|---|---|---|
| Oct 2025 | 93.3% | 5.6% | 1.1% |
| Nov 2025 | 95.2% | 3.8% | 0.94% |
| Dec 2025 | 96.6% | 2.6% | 0.78% |
| Jan 2026 | 95% | 3.8% | 1.1% |
| Feb 2026 | 95.4% | 3.8% | 0.77% |
| Mar 2026 | 93.3% | 5.6% | 1.1% |
| Apr 2026 | 93.3% | 5.6% | 1.1% |
| May 2026 | 94.6% | 4.7% | 0.77% |
| Jun 2026 | 93.5% | 5.6% | 0.93% |
| Jul 2026 | 93.5% | 5.6% | 0.93% |
| Aug 2026 | 92.1% | 6.8% | 1.1% |
| Sep 2026 | 93.5% | 5.6% | 0.93% |
How has the Royal Doulton and Waterford comparison changed over the last 12 months?
3 findings
- Waterford was ahead of Royal Doulton in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Royal Doulton’s estimated Share of Search among champagne flutes brands worldwide moved from 1.1% to 0.93%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Waterford’s estimated Share of Search among champagne flutes brands worldwide held steady at 5.6%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for champagne flutes brands worldwide in September 2026?
2 changes
In September 2026, Waterford lost estimated Share of Search among champagne flutes brands worldwide, from 6.8% to 5.6%.
Estimated monthly branded searches for Royal Doulton worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
Other head-to-heads among champagne flutes brands
How each brand is measured
Brandwave collects information about searches that people make online using Royal Doulton’s and Waterford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Royal Doulton
1 branded search term
- royal doulton
Waterford
1 branded search term
- waterford
Put your own brand in this comparison
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