How popular isWaterford in search?
In September 2026, there were an estimated 246K branded searches for Waterford worldwide which held steady over the last 12 months. Waterford holds 5.6% estimated Share of Search among champagne flutes brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Swarovski93.5%
Waterford5.6%
Royal Doulton0.93%
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Which champagne flutes brands compete with Waterford?
Share of Search by month for Swarovski, Waterford. The figures are in the table below the chart.
View monthly share of search table
| Month | Swarovski | Waterford | Royal Doulton |
|---|---|---|---|
| Oct 2025 | 93.3% | 5.6% | 1.1% |
| Nov 2025 | 95.2% | 3.8% | 0.94% |
| Dec 2025 | 96.6% | 2.6% | 0.78% |
| Jan 2026 | 95% | 3.8% | 1.1% |
| Feb 2026 | 95.4% | 3.8% | 0.77% |
| Mar 2026 | 93.3% | 5.6% | 1.1% |
| Apr 2026 | 93.3% | 5.6% | 1.1% |
| May 2026 | 94.6% | 4.7% | 0.77% |
| Jun 2026 | 93.5% | 5.6% | 0.93% |
| Jul 2026 | 93.5% | 5.6% | 0.93% |
| Aug 2026 | 92.1% | 6.8% | 1.1% |
| Sep 2026 | 93.5% | 5.6% | 0.93% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 93.5% | 4.1M | 0% | +1.3 points | |
| 2, held 2nd | 5.6% | 246K | -18.3% | -1.2 points | |
| 3, held 3rd | 0.93% | 40.5K | -18.2% | -0.2 points |
93.5%
Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +1.3 points.
5.6%
Held 2nd. 246K estimated branded searches, -18.3% vs prior month. Share -1.2 points.
0.93%
Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
Compare search popularity between Waterford and its closest rivals
Every comparison with Waterford
5 comparisons
How has branded search demand for Waterford changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Waterford worldwide held steady at 246K.
- Across the 12 months ending September 2026, Waterford’s estimated Share of Search among champagne flutes brands worldwide peaked at 6.8% in August 2026 and was lowest at 2.6% in December 2025.
How did search popularity change for champagne flutes brands worldwide in September 2026?
3 changes
In September 2026, Swarovski gained estimated Share of Search among champagne flutes brands worldwide, from 92.1% to 93.5%.
In September 2026, Waterford lost estimated Share of Search among champagne flutes brands worldwide, from 6.8% to 5.6%.
Estimated monthly branded searches for Royal Doulton worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
Where does Waterford compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Champagne flutes brands | 2nd of 3 | 5.6% | Shown above |
| Glassware brands | 1st of 4 | 79.3% | Show ranking |
| Beer glasses brands | 1st of 3 | 81.4% | Show ranking |
How is Waterford measured?
Brandwave collects information about searches that people make online using Waterford’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- waterford
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