How popular isBaccarat?
In September 2026, people searched for Baccarat by name about 9,900 times worldwide, a 33.1% decrease from the previous year. These searches made up 1.8% of all global glassware brand searches, placing Baccarat sixth out of nine brands. When we asked both ChatGPT and Google AI Overviews about glassware brands, Baccarat appeared in two of the five answers and was the eighth most recommended of the nine.
Baccarat is the sixth most searched of 9 competitors and the eighth most recommended in AI answers.
WaterfordShare of searches 45.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
DuralexShare of searches 30.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
RiedelShare of searches 9.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
Bormioli RoccoShare of searches 4.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
BaccaratShare of searches 1.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
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Top glassware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Baccarat was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Baccarat is the eighth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Duralex1st
Libbey2nd- Bormioli Rocco3rd
- Riedel4th
Schott Zwiesel5th- Waterford6th
- Zalto7th
- Baccarat8th
- Luigi Bormioli9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Duralex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Libbey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Riedel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bormioli Rocco4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Waterford3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Schott Zwiesel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zalto3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Baccarat2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Luigi Bormioli1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about glassware brands
5 answers
Asked ChatGPT
“Which glassware brand should I buy?”
Asked ChatGPT
“What are the best glassware brands?”
Asked ChatGPT
“What's the best glassware brand for everyday dining?”
Searched Google, AI Overview
“glassware brands”
Searched Google, AI Overview
“best glassware”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which glassware brands compete with Baccarat?
Share of searches by month for Waterford, Duralex, Riedel, Bormioli Rocco, Schott Zwiesel, Baccarat. The figures are in the table below the chart.
View monthly share of searches table
| Month | Waterford | Duralex | Riedel | Bormioli Rocco | Schott Zwiesel | Baccarat | Luigi Bormioli | Zalto | Libbey |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 29.4% | 10.8% | 4% | 4.8% | 2.6% | 1.4% | 1.8% | 1.4% |
| Nov 2025 | 25.4% | 56.8% | 7.6% | 2.3% | 3.4% | 1.5% | 1% | 1.2% | 0.68% |
| Dec 2025 | 35.8% | 29.4% | 13.2% | 4.8% | 7.2% | 3.2% | 2.2% | 2.6% | 1.4% |
| Jan 2026 | 38.1% | 31.3% | 11.5% | 5.1% | 6.3% | 2.8% | 1.5% | 1.9% | 1.5% |
| Feb 2026 | 45.4% | 24.8% | 11.2% | 5% | 6.1% | 2.7% | 1.5% | 1.5% | 1.8% |
| Mar 2026 | 50.1% | 22.4% | 10.1% | 4.5% | 5.5% | 2.5% | 1.6% | 1.6% | 1.6% |
| Apr 2026 | 46.8% | 25.7% | 11.5% | 4.2% | 5.2% | 2.3% | 1.5% | 1.5% | 1.3% |
| May 2026 | 41.3% | 33.7% | 10.2% | 3.7% | 4.5% | 2.5% | 1.4% | 1.4% | 1.4% |
| Jun 2026 | 45.6% | 30.6% | 9.2% | 4.1% | 4.1% | 2.2% | 1.2% | 1.5% | 1.5% |
| Jul 2026 | 49.9% | 22.3% | 10% | 5.5% | 4.5% | 2.5% | 1.6% | 2% | 1.6% |
| Aug 2026 | 51.3% | 23% | 10.3% | 4.6% | 3.8% | 2.5% | 1.4% | 1.7% | 1.4% |
| Sep 2026 | 45.8% | 30.7% | 9.2% | 4.1% | 4.1% | 1.8% | 1.5% | 1.5% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.8% | 246K | -18.3% | -5.5 points | |
| 2, held 2nd | 30.7% | 165K | +22.2% | +7.7 points | |
| 3, held 3rd | 9.2% | 49.5K | -18.2% | -1.1 points | |
| 4, held 4th | 4.1% | 22.2K | -18.1% | -0.5 points | |
| 5, held 5th | 4.1% | 22.2K | 0% | +0.3 points | |
| 6, held 6th | 1.8% | 9.9K | -33.1% | -0.7 points | |
| 7, moved from 9th to 7th | 1.5% | 8.1K | 0% | +0.1 pointsmoved from 9th to 7th | |
| 8, moved from 7th to 8th | 1.5% | 8.1K | -18.2% | -0.2 pointsmoved from 7th to 8th | |
| 9, moved from 8th to 9th | 1.2% | 6.6K | -18.5% | -0.2 pointsmoved from 8th to 9th |
45.8%
Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share -5.5 points.
2.
Duralex30.7%
Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +7.7 points.
3.
Riedel9.2%
Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
4.1%
Held 4th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.5 points.
4.1%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share +0.3 points.
6.
Baccarat1.8%
Held 6th. 9.9K estimated branded searches, -33.1% vs prior month. Share -0.7 points.
1.5%
Moved from 9th to 7th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
8.Zalto
1.5%
Moved from 7th to 8th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
9.
Libbey1.2%
Moved from 8th to 9th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
Compare popularity between Baccarat and its closest rivals
Every comparison with Baccarat
11 comparisons
How has branded search demand for Baccarat changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Baccarat worldwide fell from 14.8K to 9.9K.
- Across the 12 months ending September 2026, Baccarat’s share of searches among glassware brands worldwide decreased from 2.6% to 1.8%.
- Across the 12 months ending September 2026, Baccarat’s share of searches among glassware brands worldwide peaked at 3.2% in December 2025 and was lowest at 1.5% in November 2025.
How did search popularity change for glassware brands worldwide in September 2026?
6 changes
In September 2026, Duralex gained share of searches among glassware brands worldwide, from 23% to 30.7%.
In September 2026, Waterford lost share of searches among glassware brands worldwide, from 51.3% to 45.8%.
In September 2026, Riedel lost share of searches among glassware brands worldwide, from 10.3% to 9.2%.
In September 2026, Baccarat lost share of searches among glassware brands worldwide, from 2.5% to 1.8%.
In September 2026, Luigi Bormioli rose from 9th to 7th among glassware brands worldwide.
In September 2026, Libbey fell from 8th to 9th among glassware brands worldwide.
How are Baccarat’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Baccarat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- baccarat crystal
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Where does Baccarat compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Champagne flutes brands | 7th of 8 | 0.22% | Show ranking |
| Glassware brands | 6th of 9 | 1.8% | Shown above |
Is Baccarat your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.