Brandwave

Baccarat vs Spiegelau:Which is more popular?

In September 2026, Spiegelau had more branded searches than Baccarat among champagne flutes brands worldwide. Spiegelau had about 33,100 branded searches, while Baccarat had 9,900. Spiegelau made up 0.74% of all champagne flutes brand searches we track, and Baccarat accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about champagne flutes brands, Baccarat appeared in three of the five answers and Spiegelau in two. Baccarat was mentioned before Spiegelau in three out of four answers that named either.

Among champagne flutes brands worldwide in September 2026

Who do people search for more?

Spiegelau, about 3 searches for every 1 for Baccarat

Spiegelau 33.1K searchesBaccarat 9.9K searches

Who does AI mention more?

Baccarat, mentioned in 3 of 5 answers, Spiegelau in 2

Baccarat in 3 of 5Spiegelau in 2 of 5

Who does AI recommend more?

Baccarat, named ahead of Spiegelau in 3 of 4 answers

Baccarat first in 3Spiegelau first in 1

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Top champagne flutes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Baccarat was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Spiegelau was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Baccarat was listed before Spiegelau in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Riedel1st
  2. Waterford2nd
  3. Schott Zwiesel3rd
  4. Baccarat4th
  5. Zalto5th
  6. Spiegelau6th
  7. Swarovski–
  8. Royal Doulton–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Waterford5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Riedel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Schott Zwiesel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Baccarat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spiegelau2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zalto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swarovski0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Royal Doulton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about champagne flutes brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Baccarat or Spiegelau more popular in search?

This chart shows how often people search Google for Baccarat and Spiegelau by name. Each line represents a brand's share of searches for all eight champagne flutes brands we track, month by month, from English-language searches worldwide.

Baccarat and Spiegelau among champagne flutes brands worldwide, by month

Share of searches by month for Spiegelau, Baccarat. The figures are in the table below the chart.

View monthly share of searches table
MonthSwarovskiWaterfordRiedelRoyal DoultonSpiegelauSchott ZwieselBaccaratZalto
Oct 202590.3%5.4%1.3%1.1%0.73%0.6%0.33%0.22%
Nov 202592.8%3.7%1.1%0.92%0.5%0.5%0.22%0.18%
Dec 202594.3%2.5%0.93%0.76%0.51%0.51%0.23%0.19%
Jan 202692.4%3.7%1.1%1.1%0.61%0.61%0.27%0.18%
Feb 202693.2%3.7%0.92%0.76%0.51%0.51%0.23%0.12%
Mar 202690.4%5.4%1.1%1.1%0.9%0.6%0.27%0.18%
Apr 202690.2%5.4%1.3%1.1%0.89%0.6%0.27%0.18%
May 202692%4.5%1.1%0.74%0.74%0.5%0.27%0.15%
Jun 202690.9%5.5%1.1%0.9%0.74%0.49%0.27%0.18%
Jul 202690.8%5.5%1.1%0.9%0.74%0.49%0.27%0.22%
Aug 202689.1%6.6%1.3%1.1%0.88%0.48%0.32%0.22%
Sep 202690.9%5.5%1.1%0.9%0.74%0.49%0.22%0.18%

How has the Baccarat and Spiegelau comparison changed over the last 12 months?

3 findings
  • Spiegelau was ahead of Baccarat in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Baccarat’s share of searches among champagne flutes brands worldwide moved from 0.33% to 0.22%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
  • Across the 12 months ending September 2026, Spiegelau’s share of searches among champagne flutes brands worldwide moved from 0.73% to 0.74%, and its estimated monthly branded searches held steady at 33.1K.

How did search popularity change for champagne flutes brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Baccarat worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Baccarat’s and Spiegelau’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Baccarat

1 branded search term

  • baccarat crystal

Spiegelau

1 branded search term

  • spiegelau

How the Brand Demand Index is measured

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