Brandwave

How popular isSpiegelau?

In September 2026, people searched for Spiegelau by name about 33,100 times worldwide, about the same as the previous year. These searches made up 0.74% of all global champagne flutes brand searches, placing Spiegelau fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about champagne flutes brands, Spiegelau appeared in two of the five answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

Spiegelau is the fifth most searched of 8 competitors and the sixth most recommended in AI answers.

  1. SwarovskiShare of searches 90.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. WaterfordShare of searches 5.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. RiedelShare of searches 1.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. Royal DoultonShare of searches 0.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. SpiegelauShare of searches 0.74%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top champagne flutes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Spiegelau was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Spiegelau is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Riedel1st
  2. Waterford2nd
  3. Schott Zwiesel3rd
  4. Baccarat4th
  5. Zalto5th
  6. Spiegelau6th
  7. Swarovski–
  8. Royal Doulton–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Waterford5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Riedel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Schott Zwiesel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Baccarat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spiegelau2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zalto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swarovski0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Royal Doulton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about champagne flutes brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which champagne flutes brands compete with Spiegelau?

Spiegelau against champagne flutes brands worldwide, by month

Share of searches by month for Swarovski, Waterford, Spiegelau. The figures are in the table below the chart.

View monthly share of searches table
MonthSwarovskiWaterfordRiedelRoyal DoultonSpiegelauSchott ZwieselBaccaratZalto
Oct 202590.3%5.4%1.3%1.1%0.73%0.6%0.33%0.22%
Nov 202592.8%3.7%1.1%0.92%0.5%0.5%0.22%0.18%
Dec 202594.3%2.5%0.93%0.76%0.51%0.51%0.23%0.19%
Jan 202692.4%3.7%1.1%1.1%0.61%0.61%0.27%0.18%
Feb 202693.2%3.7%0.92%0.76%0.51%0.51%0.23%0.12%
Mar 202690.4%5.4%1.1%1.1%0.9%0.6%0.27%0.18%
Apr 202690.2%5.4%1.3%1.1%0.89%0.6%0.27%0.18%
May 202692%4.5%1.1%0.74%0.74%0.5%0.27%0.15%
Jun 202690.9%5.5%1.1%0.9%0.74%0.49%0.27%0.18%
Jul 202690.8%5.5%1.1%0.9%0.74%0.49%0.27%0.22%
Aug 202689.1%6.6%1.3%1.1%0.88%0.48%0.32%0.22%
Sep 202690.9%5.5%1.1%0.9%0.74%0.49%0.22%0.18%

  1. 1.Swarovski

    90.9%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +1.8 points.

  2. 2.Waterford

    5.5%

    Held 2nd. 246K estimated branded searches, -18.3% vs prior month. Share -1.1 points.

  3. 3.Riedel

    1.1%

    Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  4. 4.Royal Doulton

    0.9%

    Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  5. 5.Spiegelau

    0.74%

    Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.1 points.

  6. 6.Schott Zwiesel

    0.49%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Baccarat

    0.22%

    Held 7th. 9.9K estimated branded searches, -33.1% vs prior month. Share -0.1 points.

  8. 8.Zalto

    0.18%

    Held 8th. 8.1K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare popularity between Spiegelau and its closest rivals

Every comparison with Spiegelau

11 comparisons

How has branded search demand for Spiegelau changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Spiegelau worldwide held steady at 33.1K.
  • Across the 12 months ending September 2026, Spiegelau’s share of searches among champagne flutes brands worldwide held steady, from 0.73% to 0.74%.

How did search popularity change for champagne flutes brands worldwide in September 2026?

6 changes

  1. In September 2026, Swarovski gained share of searches among champagne flutes brands worldwide, from 89.1% to 90.9%.

  2. In September 2026, Waterford lost share of searches among champagne flutes brands worldwide, from 6.6% to 5.5%.

  3. Estimated monthly branded searches for Baccarat worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.

  4. Estimated monthly branded searches for Riedel worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

  5. Estimated monthly branded searches for Royal Doulton worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

  6. Estimated monthly branded searches for Zalto worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are Spiegelau’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Spiegelau’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • spiegelau

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How the Brand Demand Index is measured

Where does Spiegelau compete?

Spiegelau is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Champagne flutes brands5th of 80.74%Shown above
Beer glasses brands3rd of 59.7%Show ranking
Wine glasses brands2nd of 723.7%Show ranking
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