Brandwave

How popular isSchott Zwiesel?

In September 2026, people searched for Schott Zwiesel by name about 22,200 times worldwide, an 18.1% decrease from the previous year. These searches made up 15.9% of all global wine glasses brand searches, placing Schott Zwiesel third out of seven brands. When we asked both ChatGPT and Google AI Overviews about wine glasses brands, Schott Zwiesel appeared in three of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Schott Zwiesel is the third most searched of 7 competitors and the fourth most recommended in AI answers.

  1. RiedelShare of searches 35.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. SpiegelauShare of searches 23.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. Schott ZwieselShare of searches 15.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. Gabriel-GlasShare of searches 8.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. Luigi BormioliShare of searches 5.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

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Top wine glasses brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Schott Zwiesel was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Schott Zwiesel is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Riedel1st
  2. Zalto2nd
  3. Gabriel-Glas3rd
  4. Schott Zwiesel4th
  5. Spiegelau5th
  6. Libbey6th
  7. Luigi Bormioli–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Riedel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gabriel-Glas4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Schott Zwiesel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zalto3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Libbey3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spiegelau2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Luigi Bormioli0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wine glasses brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which wine glasses brands compete with Schott Zwiesel?

Schott Zwiesel against wine glasses brands worldwide, by month

Share of searches by month for Riedel, Spiegelau, Schott Zwiesel, Gabriel-Glas, Luigi Bormioli, Zalto, Libbey. The figures are in the table below the chart.

View monthly share of searches table
MonthRiedelSpiegelauSchott ZwieselGabriel-GlasLuigi BormioliZaltoLibbey
Oct 202538.6%21.1%17.3%6.3%5.2%6.3%5.2%
Nov 202540.3%18%18%8.1%5.4%6.6%3.6%
Dec 202535.6%19.5%19.5%8.7%5.8%7.1%3.9%
Jan 202637.2%20.3%20.3%6.1%5%6.1%5%
Feb 202637.2%20.4%20.4%6.1%5%5%6.1%
Mar 202633.1%27.1%18.1%5.4%5.4%5.4%5.4%
Apr 202637.6%25.2%16.9%6.2%5%5%4.1%
May 202637.3%25%16.7%6.1%5%5%5%
Jun 202636.5%24.4%16.4%6%4.9%6%6%
Jul 202635.2%23.5%15.8%7%5.8%7%5.8%
Aug 202638%25.4%13.9%6.2%5.1%6.2%5.1%
Sep 202635.4%23.7%15.9%8.7%5.8%5.8%4.7%

  1. 1.Riedel

    35.4%

    Held 1st. 49.5K estimated branded searches, -18.2% vs prior month. Share -2.6 points.

  2. 2.Spiegelau

    23.7%

    Held 2nd. 33.1K estimated branded searches, -18.3% vs prior month. Share -1.7 points.

  3. 3.Schott Zwiesel

    15.9%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +1.9 points.

  4. 4.Gabriel-Glas

    8.7%

    Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +2.4 points.

  5. 5.Luigi Bormioli

    5.8%

    Moved from 7th to 5th. 8.1K estimated branded searches, 0% vs prior month. Share +0.7 points.

  6. 6.Zalto

    5.8%

    Moved from 5th to 6th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  7. 7.Libbey

    4.7%

    Moved from 6th to 7th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

Compare popularity between Schott Zwiesel and its closest rivals

Every comparison with Schott Zwiesel

12 comparisons

How has branded search demand for Schott Zwiesel changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Schott Zwiesel worldwide fell from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, Schott Zwiesel’s share of searches among wine glasses brands worldwide decreased from 17.3% to 15.9%.
  • Across the 12 months ending September 2026, Schott Zwiesel’s share of searches among wine glasses brands worldwide peaked at 20.4% in February 2026 and was lowest at 13.9% in August 2026.

How did search popularity change for wine glasses brands worldwide in September 2026?

6 changes

  1. In September 2026, Luigi Bormioli overtook Zalto and Libbey to rank 5th among wine glasses brands worldwide, with 5.8% of the searches.

  2. In September 2026, Gabriel-Glas gained share of searches among wine glasses brands worldwide, from 6.2% to 8.7%.

  3. In September 2026, Schott Zwiesel gained share of searches among wine glasses brands worldwide, from 13.9% to 15.9%.

  4. In September 2026, Riedel lost share of searches among wine glasses brands worldwide, from 38% to 35.4%.

  5. In September 2026, Spiegelau lost share of searches among wine glasses brands worldwide, from 25.4% to 23.7%.

  6. Libbey’s share of searches among wine glasses brands worldwide has lost ground for 3 months in a row, from 6% to 4.7% in September 2026.

How are Schott Zwiesel’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Schott Zwiesel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • schott zwiesel

How the Brand Demand Index is measured

Who owns Schott Zwiesel?

Schott Zwiesel is owned by Zwiesel Kristallglas. Brandwave does not track any other brands owned by Zwiesel Kristallglas.

Do you work for Schott Zwiesel? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Schott Zwiesel compete?

Schott Zwiesel is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Champagne flutes brands6th of 80.49%Show ranking
Glassware brands5th of 94.1%Show ranking
Wine glasses brands3rd of 715.9%Shown above
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