Brandwave

How popular isWaterford in search?

In September 2026, there were an estimated 246K branded searches for Waterford worldwide which held steady over the last 12 months. Waterford holds 79.3% estimated Share of Search among glassware brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Waterford79.3%
  2. Riedel16%
  3. Luigi Bormioli2.6%
  4. Libbey2.1%
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Which glassware brands compete with Waterford?

Waterford against glassware brands worldwide, by month

Share of Search by month for Waterford, Riedel, Luigi Bormioli, Libbey. The figures are in the table below the chart.

View monthly share of search table
MonthWaterfordRiedelLuigi BormioliLibbey
Oct 202576.2%18.7%2.5%2.5%
Nov 202573.1%22%2.9%2%
Dec 202568.1%25.1%4.1%2.7%
Jan 202672.4%21.8%2.9%2.9%
Feb 202675.8%18.7%2.5%3.1%
Mar 202678.9%15.9%2.6%2.6%
Apr 202676.6%18.8%2.5%2.1%
May 202676.2%18.7%2.5%2.5%
Jun 202679.3%16%2.1%2.6%
Jul 202678.9%15.9%2.6%2.6%
Aug 202679.7%16%2.1%2.1%
Sep 202679.3%16%2.6%2.1%

  1. 1.Waterford

    79.3%

    Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share -0.4 points.

  2. 2.Riedel

    16%

    Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  3. 3.Luigi Bormioli

    2.6%

    Moved from 4th to 3rd. 8.1K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Libbey

    2.1%

    Moved from 3rd to 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share 0 points.

Compare search popularity between Waterford and its closest rivals

Every comparison with Waterford

How has branded search demand for Waterford changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Waterford worldwide held steady at 246K.
  • Across the 12 months ending September 2026, Waterford’s estimated Share of Search among glassware brands worldwide increased from 76.2% to 79.3%.
  • Across the 12 months ending September 2026, Waterford’s estimated Share of Search among glassware brands worldwide peaked at 79.7% in August 2026 and was lowest at 68.1% in December 2025.

How did search popularity change for glassware brands worldwide in September 2026?

  1. In September 2026, Luigi Bormioli rose from 4th to 3rd among glassware brands worldwide.

  2. In September 2026, Libbey fell from 3rd to 4th among glassware brands worldwide.

  3. Estimated monthly branded searches for Riedel worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

Where does Waterford compete?

Waterford is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Champagne flutes brands2nd of 35.6%Show ranking
Glassware brands1st of 479.3%Shown above
Beer glasses brands1st of 381.4%Show ranking

How is Waterford measured?

Brandwave collects information about searches that people make online using Waterford’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • waterford

Do you work for Waterford? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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