Bormioli Rocco vs Waterford:Which is more popular?
In September 2026, Waterford had more branded searches than Bormioli Rocco among glassware brands worldwide. Waterford had about 246,000 branded searches, while Bormioli Rocco had 22,200. Waterford made up 45.8% of all glassware brand searches we track, and Bormioli Rocco accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about glassware brands, Bormioli Rocco appeared in four of the five answers and Waterford in three. Bormioli Rocco was mentioned before Waterford in four out of five answers.
Who do people search for more?
Waterford, about 11 searches for every 1 for Bormioli Rocco
Who does AI mention more?
Bormioli Rocco, mentioned in 4 of 5 answers, Waterford in 3
Who does AI recommend more?
Bormioli Rocco, named ahead of Waterford in 4 of 5 answers
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Top glassware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bormioli Rocco was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Waterford was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bormioli Rocco was listed before Waterford in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Duralex1st
Libbey2nd- Bormioli Rocco3rd
Riedel4th
Schott Zwiesel5th- Waterford6th
- Zalto7th
Baccarat8th- Luigi Bormioli9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Duralex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Libbey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Riedel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bormioli Rocco4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Waterford3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Schott Zwiesel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zalto3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Baccarat2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Luigi Bormioli1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about glassware brands
5 answers
Asked ChatGPT
“Which glassware brand should I buy?”
Asked ChatGPT
“What are the best glassware brands?”
Asked ChatGPT
“What's the best glassware brand for everyday dining?”
Searched Google, AI Overview
“glassware brands”
Searched Google, AI Overview
“best glassware”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bormioli Rocco or Waterford more popular in search?
This chart shows how often people search Google for Bormioli Rocco and Waterford by name. Each line represents a brand's share of searches for all nine glassware brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Waterford, Bormioli Rocco. The figures are in the table below the chart.
View monthly share of searches table
| Month | Waterford | Duralex | Riedel | Bormioli Rocco | Schott Zwiesel | Baccarat | Luigi Bormioli | Zalto | Libbey |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 29.4% | 10.8% | 4% | 4.8% | 2.6% | 1.4% | 1.8% | 1.4% |
| Nov 2025 | 25.4% | 56.8% | 7.6% | 2.3% | 3.4% | 1.5% | 1% | 1.2% | 0.68% |
| Dec 2025 | 35.8% | 29.4% | 13.2% | 4.8% | 7.2% | 3.2% | 2.2% | 2.6% | 1.4% |
| Jan 2026 | 38.1% | 31.3% | 11.5% | 5.1% | 6.3% | 2.8% | 1.5% | 1.9% | 1.5% |
| Feb 2026 | 45.4% | 24.8% | 11.2% | 5% | 6.1% | 2.7% | 1.5% | 1.5% | 1.8% |
| Mar 2026 | 50.1% | 22.4% | 10.1% | 4.5% | 5.5% | 2.5% | 1.6% | 1.6% | 1.6% |
| Apr 2026 | 46.8% | 25.7% | 11.5% | 4.2% | 5.2% | 2.3% | 1.5% | 1.5% | 1.3% |
| May 2026 | 41.3% | 33.7% | 10.2% | 3.7% | 4.5% | 2.5% | 1.4% | 1.4% | 1.4% |
| Jun 2026 | 45.6% | 30.6% | 9.2% | 4.1% | 4.1% | 2.2% | 1.2% | 1.5% | 1.5% |
| Jul 2026 | 49.9% | 22.3% | 10% | 5.5% | 4.5% | 2.5% | 1.6% | 2% | 1.6% |
| Aug 2026 | 51.3% | 23% | 10.3% | 4.6% | 3.8% | 2.5% | 1.4% | 1.7% | 1.4% |
| Sep 2026 | 45.8% | 30.7% | 9.2% | 4.1% | 4.1% | 1.8% | 1.5% | 1.5% | 1.2% |
How has the Bormioli Rocco and Waterford comparison changed over the last 12 months?
3 findings
- Waterford was ahead of Bormioli Rocco in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bormioli Rocco’s share of searches among glassware brands worldwide moved from 4% to 4.1%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Waterford’s share of searches among glassware brands worldwide moved from 43.8% to 45.8%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for glassware brands worldwide in September 2026?
1 change
In September 2026, Waterford lost share of searches among glassware brands worldwide, from 51.3% to 45.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bormioli Rocco’s and Waterford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bormioli Rocco
1 branded search term
- bormioli rocco
Waterford
1 branded search term
- waterford
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