Brandwave

Glassware brands:Which are searched most?

In September 2026, Waterford was the most searched among glassware brands worldwide, with an estimated 246K branded searches and 79.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Waterford79.3%
  2. Riedel16%
  3. Luigi Bormioli2.6%
  4. Libbey2.1%

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Share of SearchLeaderboard

Compare the glassware brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among glassware brands worldwide, by month

Share of Search by month for Waterford, Riedel, Luigi Bormioli, Libbey. The figures are in the table below the chart.

View monthly share of search table
MonthWaterfordRiedelLuigi BormioliLibbey
Oct 202576.2%18.7%2.5%2.5%
Nov 202573.1%22%2.9%2%
Dec 202568.1%25.1%4.1%2.7%
Jan 202672.4%21.8%2.9%2.9%
Feb 202675.8%18.7%2.5%3.1%
Mar 202678.9%15.9%2.6%2.6%
Apr 202676.6%18.8%2.5%2.1%
May 202676.2%18.7%2.5%2.5%
Jun 202679.3%16%2.1%2.6%
Jul 202678.9%15.9%2.6%2.6%
Aug 202679.7%16%2.1%2.1%
Sep 202679.3%16%2.6%2.1%

This month’s ranking, September 2026

  1. 1.Waterford

    79.3%

    Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share -0.4 points.

  2. 2.Riedel

    16%

    Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  3. 3.Luigi Bormioli

    2.6%

    Moved from 4th to 3rd. 8.1K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Libbey

    2.1%

    Moved from 3rd to 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among glassware brands worldwide?

In September 2026, Waterford was the most searched among glassware brands worldwide, with an estimated 246K branded searches and 79.3% estimated Share of Search within this set. Riedel is in 2nd place, 63.3 percentage points behind at 16% Share of Search.

Global glassware brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Waterford76.2% → 79.3%79.7%Aug 202668.1%Dec 20251st
Riedel18.7% → 16%25.1%Dec 202515.9%Mar 20262nd
Luigi Bormioli2.5% → 2.6%4.1%Dec 20252.1%Jun 20264th → 3rd
Libbey2.5% → 2.1%3.1%Feb 20262%Nov 20253rd → 4th

Each finding as a sentence

  • Across the 12 months ending September 2026, Waterford’s estimated Share of Search among glassware brands worldwide increased from 76.2% to 79.3%.
  • Across the 12 months ending September 2026, Riedel’s estimated Share of Search among glassware brands worldwide decreased from 18.7% to 16%.
  • Across the 12 months ending September 2026, Waterford’s estimated Share of Search among glassware brands worldwide peaked at 79.7% in August 2026 and was lowest at 68.1% in December 2025.
  • Across the 12 months ending September 2026, Riedel’s estimated Share of Search among glassware brands worldwide peaked at 25.1% in December 2025 and was lowest at 15.9% in March 2026.
  • Across the 12 months ending September 2026, Luigi Bormioli’s estimated Share of Search among glassware brands worldwide peaked at 4.1% in December 2025 and was lowest at 2.1% in June 2026.
  • Across the 12 months ending September 2026, Libbey’s estimated Share of Search among glassware brands worldwide peaked at 3.1% in February 2026 and was lowest at 2% in November 2025.
  • Across the 12 months ending September 2026, Luigi Bormioli rose from 4th to 3rd among glassware brands worldwide.
  • Across the 12 months ending September 2026, Libbey fell from 3rd to 4th among glassware brands worldwide.

How did search popularity change for glassware brands worldwide in September 2026?

  1. In September 2026, Luigi Bormioli rose from 4th to 3rd among glassware brands worldwide.

  2. In September 2026, Libbey fell from 3rd to 4th among glassware brands worldwide.

  3. Estimated monthly branded searches for Riedel worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

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